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Hello,                                                                                    November 18, 2005

 

Thank you for subscribing to the BizPromo Newsletter.

Brought to you by Bizarre Promotions, Inc., your source for
over 750,000 Promotional Products and Custom Embroidery.


  CONTENTS

Bizarre Thoughts
Events Planning Calendar
Case Studies
Item Of The Week
Bizarre Sales Sense
What's New
Bizarre Fun Facts

Copy Rights & Subscriptions


  BIZARRE THOUGHTS


Create a Customer...Don't Settle For Just a Sale!

Last week I had a customer contact me regarding a problem with the order they had placed.  After some heated discussions with my supplier - I was able to fix a problem that was a minor oversight by my supplier.

The problem was corrected and I pretty much didn't give it a second thought.  Much to my surprise I received an email from my customer with a powerful statement that made me think. 

"Tim, thank you again for having our order reprinted - although this might have seemed like a minor issue,  you really came through".  "We have been doing business with Bizarre Promotions for over 5 years, because you always take care of us".

I didn't realize we'd been servicing this customer for 5 years - so I started looking at the sales for a few other customers.  The pattern continued, 3, 4, 6 and even 10 years of sales history for various customers.

I've seen many sales people strive for just a sale.  A sale is pretty much a one time deal.  If you take the time to Create A Customer - you'll see a pattern that will ensure your companies survival...a Customer will buy over and over again!

Be sure you are Creating Customers...leave the sale to the here today, gone tomorrow salesperson.

Best of Luck

Tim Somers
Bizarre Promotions Inc. has been providing marketing solutions through promotional products to businesses for over 16 years.  With over 750,000 promotional products and custom embroidered wearables for every budget. 


  EVENTS PLANNING CALENDAR


November

November: American Diabetes Month
November: Aviation History Month
November: Epilepsy Awareness Month
November: Family Stories Month
November: Lung Cancer Awareness Month
November: National Adoption Month
November: National AIDS Awareness Month
November: National Alzheimer's Disease Month
November: National American Indian Heritage Month
November: National Family Caregivers Month
November: National Healthy Skin Month
November: National Hospice Month
November: Peanut Butter Loverís Month

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

November 1st - 7th: National Fig Week
November 1st: National Authorís Day
November 1st: National Family Literacy Day
November 1st: Mexico - Day of the Dead
November 1st: Sadie Hawkin's Day
November 2nd - 8th: Notary Public Week
November 2nd: All Souls Day
November 2nd: Daniel Boone's Birthday (1734)
November 3rd: Birthday of the 4th Earl of Sandwich (1718) / Sandwich Day
November 4th: General Election Day
November 4th: Will Rogers' birthday (1879)
November 5th: Guy Fawkes Day
November 7th: Notary Public Day
November 8th - 14th: Pursuit of Happiness Week
November 11th: Remembrance Day - Canada
November 11th: Veteran's Day
November 13th: World Kindness Day
November 14th: Claude Monet's Birthday (1840)
November 15th: America Recycles Day
November 16th - 22nd: American Education Week
November 16th - 22nd: National Geography Awareness Week
November 16th: UN International Day for Tolerance
November 17th - 23rd: Childrenís Book Week
November 17th: Homemade Bread Day
November 19th: Anniversary of the Gettysburg Address (1863)
November 19th: National Educational Support Personnel Day
November 20th: National Great American Smokeout.
November 20th: UN Universal Children's Day
November 21st - 27th: National Farm-City Week
November 22nd: Start of Sagittarius astrological sign
November 23rd - 29th: National Adoption Week
November 23rd - 29th: National Family Week
November 23rd: Bible Sunday
November 25th: UN International Day for Elimination of Violence Against Women
November 27th: Thanksgiving Day
November 30th: Computer Security Day

December

December: National Drunk and
Drugged Driving Prevention Month
December: Safe Toys and Gifts Month
December: Universal Human Rights Month

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

December 1st - 7th: Cookie Cutter Week
December 1st - 7th: Tolerance Week
December 1st: Rosa Parks Day (1955)
December 1st: World AIDS Day
December 3rd: UN International Day of Disabled Persons
December 5th: AFL-CIO founded -1955
December 7th: National Pearl Harbor Remembrance Day
December 10th - 16th: Human Rights Week
December 10th: Human Rights Day
December 15th - 29th: Halcyon Days
December 15th: Bill of Rights Day
December 16th: Boston Tea Party -1773
December 16th: Ludwig Van Beethovenís Birthday (1770)
December 17th: Wright Brothers Day
December 20th - 27th: Chanukah
December 21st: Winter Begins
December 22nd: Start of Capricorn astrological sign
December 23rd: Federal Reserve System Established -1913
December 25th -31st: Itís About Time Week
December 25th: Christmas
December 26th - January 1st: Kwanzaa
December 26th: Boxing Day
December 27th: Louis Pasteur's Birthday (1822)
December 31st: New Year's Eve
 
 


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  CASE STUDIES

Class: Multiple Audience Promotion

Objective: To increase dairy product sales during slow winter months.

Strategy and Execution: Concerned that the customer base was not aware of the full range of Wisconsin dairy products offered by the advertiser, a seven-week "Cheddercation" campaign was created. At the initial sales meeting, "Professor Colby" (AKA the marketing vice president) donned a white lab coat and yellow Swiss cheese mortarboard to outline the details of the promotion by getting 'down to basics' - a huge drawing of a cow. Each participant was presented his/her "Cheddercation Book Bag," a canvas zippered portfolio printed to resemble Swiss cheese. Inside were product information, recipes and specialties to distribute on sales calls.

Sales quotas were announced and the sales force told they had "to make the grade" through report cards customers would be given to grade presentations. A lunch box bearing a childishly printed list of products on its top and cheese samples inside was distributed. On sales calls, associates carried their book bag and sample-filled lunch box and customers were given an imprinted "Make the Grade" pencil to complete the report card form and a yellow ruler to promote the theme, "Sysco's Golden Rule is Wisconsin Real Dairy Products." Each marketing associate had to present the "Cheddercation" package to 20 customers-and receive a satisfactory grade-to obtain a prize of money on top of a bonus for new dairy sales.

Results: "Professor Colby" wrote, "...We achieved a 21.5% increase in dairy sales over last year."  


  ITEM OF THE WEEK


Green Gift Box with Chocolate Almonds & Gourmet Mints



This winning combination of sweets will thrill every chocolate-lover on your list (and who isnít a chocolate lover?). We pack one-half
pound of refreshing Chocolate Gourmet Mints with seven-ounces of our famous Chocolate Covered Almonds. The rich, dark green keepsake box, with your logo imprinted in gold, creates a great presentation for this savory gift.

Item No. GN1002

$19.95 each


Minimum quantity: 24
Ship Weight: 2 lbs. each ó 12 units/case
Gift Box Dimensions: 7" x 3 1/2" x 2"
Imprint Area: 2 1/2" x 1" Artwork Requirements

Price includes imprint foil-stamped in gold on green gift box.

Set-Up charge: $40.00
Gift cards available Options and Prices
Individual mailing cartons included at no charge
Standard production time: 10 working days
FOB Wisconsin factory

Productions time 2 weeks - may vary during holiday season

Shipping and Sales Tax Additional


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  BIZARRE SALES SENSE


Business Cards - Boost Your Business With Business Card Power

by Frank Owen

If you have business cards but don't find them yourself then clearly you aren't taking advantage of all business cards have to offer. Business cards when used correctly can stimulate business, improve your profit margins, create networks and even increase brand recognition. The best part? You can make your own so don't have to spend a fortune using this easy and efficient business tool.

So how do you make the most of business cards?

Steps For Utilizing Business Cards

One of the simplest ways to maximize your business cards potential is to use both sides of your business cards. Most people assume that they only need to fill in one side. This simply isn't the case! On the back side of your card you can offer potential clients or customers important information about your business, offer discounts or other offers that may help promote your business or use a unique selling proposition to help customers remember who you are and what makes your business unique.

Here are some suggestions for making the most of the back of your business card:

- Offer customers a free gift for visiting your site or store.

- Transform your business card into a punch card fro repeat customers.

- Offer your customer a discount.

- Provide a unique web page or contact information.

- Provide interesting facts that set your business apart from the competition.

- Thank your customer for their patronage.

About the Author

Article by Frank Owen, visit his web site for more information on business cards http://www.businesscardswork.com


  WHAT'S NEW

3/4OZ. ROUND CHOCOLATE PIECE IN GOLD GIFT BOX

 
3/4OZ. ROUND CHOC. PIECE IN GOLD GIFT BOX
 
 
Item Number: DL3507
Color: Gold,Silver
Item Size: 2 1/16"x2 1/16"
Production Time: 1-3 weeks
Wt./100: 8  lbs.
   
 
Item Number qty. 200 qty. 500 qty. 1000 qty. 5000 units of measure
DL3507 $1.16 $1.00 $0.95 $0.92 per PIECE
Same Day Service $1.74 $1.65 $1.61 $1.58
1 Day Service $1.45 $1.38 $1.34 $1.31
3 Day Service $1.33 $1.26 $1.23 $1.21
Product Details:
Simple, elegant chocolates offer a perfect way to show clients your appreciation. Available in two classic shapes, 3/4 oz. Round Medallion and 3/4 oz. Square. Comes in gold or silver gift box (Also available in cellophane wrapper, see ).
Imprint Information:
Max Chocolate Imprint: 1 3/4" x 1 3/4"
Order Information:
Chocolate Imprint: No die charge for stock; for custom molded chocolates add $95 mold charge.

Box Imprint: For 1 color imprint on box add $65 Set-up charge. Box colors available in Gold. Warm Weather Shipments: (Only for chocolate products.)

For larger shipments refrigeration trucking is available. For smaller shipments add $10 for each insulated carton with ice packs.

UPS Ground Service is acceptable for 1 to 2 day zones.

UPS Blue Service is required for shipments into regions that will take 3 or more shipping days.  Shipping and Sales Tax are additional.

 


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  BIZARRE FUN FACTS

Toxic house plants poison more children than household chemicals.

The original name of Bank of America was Bank of Italy.

In many countries, a bunny rabbit represents Easter. In Switzerland, children get eggs from the Easter cuckoo.

The ant, when intoxicated, will always fall over to its right side.

The California Department of Motor Vehicles has issued six driver's licenses to six different people named Jesus Christ.

Michael Jordan makes more money from Nike each year than all the Nike factory workers in Malaysia combined.

People in China and Japan die disproportionately on the 4th of each month because the words death and four sound alike, and they are represented by the same symbol.
 

  COPY RIGHTS & SUBSCRIPTIONS

Copyright 2005 Ė Bizarre Promotions, Inc.
Promostuff4u.com - BusinessDuds.com Ė All Rights Reserved.

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Bizarre Promotions, Inc. - Featuring over 750,000 Promotional Products and Custom Embroidery to imprint your message on.  Screen Printing of wearables too!

http://www.promostuff4u.com

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