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Hello,                                                                                    November 2, 2005

 

Thank you for subscribing to the BizPromo Newsletter.

Brought to you by Bizarre Promotions, Inc., your source for
over 750,000 Promotional Products and Custom Embroidery.


  CONTENTS

Bizarre Thoughts
Events Planning Calendar
Case Studies
Item Of The Week
Bizarre Sales Sense
What's New
Bizarre Fun Facts

Copy Rights & Subscriptions


  BIZARRE THOUGHTS

November is here already... seems like just yesterday I was enjoying a great summer by the pool side with my family - TIME sure flies by. 

Business owners and sales people alike seem to always be fighting the Time Battle.  With PDA's, Computers and the Treo from Palm, you might think the old fashion Calendar would be obsolete. 

Being in the Promotional Product industry I know different - Calendar sales have never been better.  Desk Top Calendars, Wall Calendars, Pocket Calendars and even Pad Desk Top Calendars have been a large part of our 4th Quarter Sales year after year
(FYI - 2005 marks our 16th year).

From office personnel to the busy mom - everyone loves and uses traditional Calendars everyday.  The next time you have an appointment of any kind - just look around and count the different Calendars you'll notice.  Just last week I was in an office where the receptionist had three visible calendars within her work area - a Pad Desk Top Calendar, a Wall Calendar on her bulletin board and a Mouse Pad with a Calendar printed on it.

If you are not marketing with Calendars you should definitely look at some type of Calendar to promote your business, club, organization or association.

Calendars hang around all year long with your message being viewed a countless number of times throughout each and every day.

Be sure to check out our full line of Calendars today - mention the BizPromo Newsletter and take 20% O.F.F. your order (excludes shipping/sales tax).

Calendars

Best of Luck

Tim Somers
Bizarre Promotions, Inc.


  EVENTS PLANNING CALENDAR


November

November: American Diabetes Month
November: Aviation History Month
November: Epilepsy Awareness Month
November: Family Stories Month
November: Lung Cancer Awareness Month
November: National Adoption Month
November: National AIDS Awareness Month
November: National Alzheimer's Disease Month
November: National American Indian Heritage Month
November: National Family Caregivers Month
November: National Healthy Skin Month
November: National Hospice Month
November: Peanut Butter Lover’s Month

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

November 1st - 7th: National Fig Week
November 1st: National Author’s Day
November 1st: National Family Literacy Day
November 1st: Mexico - Day of the Dead
November 1st: Sadie Hawkin's Day
November 2nd - 8th: Notary Public Week
November 2nd: All Souls Day
November 2nd: Daniel Boone's Birthday (1734)
November 3rd: Birthday of the 4th Earl of Sandwich (1718) / Sandwich Day
November 4th: General Election Day
November 4th: Will Rogers' birthday (1879)
November 5th: Guy Fawkes Day
November 7th: Notary Public Day
November 8th - 14th: Pursuit of Happiness Week
November 11th: Remembrance Day - Canada
November 11th: Veteran's Day
November 13th: World Kindness Day
November 14th: Claude Monet's Birthday (1840)
November 15th: America Recycles Day
November 16th - 22nd: American Education Week
November 16th - 22nd: National Geography Awareness Week
November 16th: UN International Day for Tolerance
November 17th - 23rd: Children’s Book Week
November 17th: Homemade Bread Day
November 19th: Anniversary of the Gettysburg Address (1863)
November 19th: National Educational Support Personnel Day
November 20th: National Great American Smokeout.
November 20th: UN Universal Children's Day
November 21st - 27th: National Farm-City Week
November 22nd: Start of Sagittarius astrological sign
November 23rd - 29th: National Adoption Week
November 23rd - 29th: National Family Week
November 23rd: Bible Sunday
November 25th: UN International Day for Elimination of Violence Against Women
November 27th: Thanksgiving Day
November 30th: Computer Security Day

December

December: National Drunk and
Drugged Driving Prevention Month
December: Safe Toys and Gifts Month
December: Universal Human Rights Month

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

December 1st - 7th: Cookie Cutter Week
December 1st - 7th: Tolerance Week
December 1st: Rosa Parks Day (1955)
December 1st: World AIDS Day
December 3rd: UN International Day of Disabled Persons
December 5th: AFL-CIO founded -1955
December 7th: National Pearl Harbor Remembrance Day
December 10th - 16th: Human Rights Week
December 10th: Human Rights Day
December 15th - 29th: Halcyon Days
December 15th: Bill of Rights Day
December 16th: Boston Tea Party -1773
December 16th: Ludwig Van Beethoven’s Birthday (1770)
December 17th: Wright Brothers Day
December 20th - 27th: Chanukah
December 21st: Winter Begins
December 22nd: Start of Capricorn astrological sign
December 23rd: Federal Reserve System Established -1913
December 25th -31st: It’s About Time Week
December 25th: Christmas
December 26th - January 1st: Kwanzaa
December 26th: Boxing Day
December 27th: Louis Pasteur's Birthday (1822)
December 31st: New Year's Eve
 
 


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  CASE STUDIES

Class: Dealer/Professional Promotion

Type: More Than $10 Per Recipient

Objective: To broaden client base and generate additional revenue.


Strategy and Execution: The five top distributors of this manufacturer's heavy equipment loaders submitted names of prospects for this three-part mailing. The first mailing was a 5x7 rosewood picture frame to "get the picture" on the company's quality products. No imprint on the frame made it useable for home or office. The second mailing was a stop watch (highly used in their industry) with the manufacturer's personalized message "Stop...It's Time to Make a Change." A personalized rosewood box with instruments to correspond to the industry's dependence on good weather was sent last.

Results: It was reported that six new clients were obtained resulting in over $1 million in new revenue.
 

  ITEM OF THE WEEK


Good Value Calendar


Landscapes of America - Stapled | 7002
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This stunning calendar features colorful scenes and landscapes from the United States.
View Pictures of the Months

Product Size: 10 x 10 Closed
10 x 19 Open

Imprint: Offset (Standard)
Drop Ad Below Pad: 9"w x 1-1/4"h

Standard Lead Time: 9 Business days

Minimum Quantity 300
.99 each

Packaging Options
Plain Envelopes, Bulk  $0.14  Each
Plain Envelopes, Inserted $0.22 Each

Imprint Charges
Set-Up Charge - 1 color $21.00
Drop Ship Charge $10.00  Each
Halftone $22.00
Ink Match Set Up $35.00
Multiple Color Running $0.18  Each
Multiple Color Set Up $21.00
Wash Up $18.00 (G)
 

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  BIZARRE SALES SENSE


Writing Sales Letters that Slay ‘em

We all think about slaughtering our competition in one way or another – but the real key to exterminating your competition is writing a great sales letter that contains killer copy.

A sales letter must grab the attention of your prospect right out of the gate with an opening statement that sucks them into reading your entire letter.

(example: Calendars Boost Sales Throughout The Entire Year)

Once you have their attention with a passionate headline or a commanding statement, you need to drop your guarantee in their laps.  Then add some case studies or testimonials that give your promise credibility.

(example: No other promotional product gives you the year round exposure that a Calendar does.  Having your message viewed day in and day out stretches your advertising dollars when you market using Calendars).

Your testimonials need to be straightforward and to the point - you want testimonials from clients that have used your product and service with quotes of how they benefited from it and don’t know how they functioned in the past without it.  No bull, No Fluff – don’t change or inflate figures or results – your credibility is on the line.  You want to build a trust and gain referrals from the new customers your killer copy pulls in.

(example: “We’ve been using direct mail for years without much return on our investment.  Last year Bizarre Promotions suggested using a small desktop Calendar in our next mailing.  We found a 12% increase in sales within the first three weeks of mailing out the Calendars – with an overall 18% increase in sales the entire first quarter.  We are already planning an even bigger direct mail Calendar campaign for this year.”  Joe Somebody, Joe’s Accounting Services).

In closing you must tell your prospect what to do next – you have their attention with a headline that is second to none, followed up with a promise about how your service or product is a service or product they can’t do without.

Telling the prospect to take action as well as setting a time limit giving them a sense of urgency.  Letting them know if they wait to long they may miss out, should be a key point within your sales letter.

(example: The Calendar rush is just around the corner – putting off ordering your 2006 Calendars may result in your favorite theme being “out of stock”.  Order early and save – take 20% off all our Calendars – but you must order now – this offer expires…).

Looking at the ingredients of a killer sales letter you must focus on the following:

1. A Statement – that gets the prospects attention.

2. Benefits - the prospect receives by using your product or services.  Don’t confuse the features of your product or service with the benefits – remember to tell How Your Prospect Benefits!

3. Testimonials – reassuring your readers that others have used your product or service and benefited from it.

4. Take Action – now or they may miss out.

Remember prospects are being hammered everyday with sales pitches from every angle – keep yours from being a shredder causality with Sales Copy That Slays ‘em.

Tim Somers
Bizarre Promotions Inc.

Bizarre Promotions Inc. has been providing marketing solutions through promotional products to businesses for over 16 years.  With over 750,000 promotional products and custom embroidered wearables for every budget. 

 


  WHAT'S NEW

POLYCARBONATE BOTTLE
POLYCARBONATE BOTTLE
Item Number: DRK280  
Color: Blue , Green , Red
Item Size: 3 1/2" w x 8"h x 2 3/4" d
Production Time: 1-2 weeks
Wt./100: 59  lbs.
Item Number qty. 150 qty. 250 qty. 500 qty. 1000 qty. 2500 qty. 5000
DRK280 $4.95 $4.75 $4.55 $4.35 $4.15 $3.95
Same Day Service $7.43 $7.13 $6.82 $6.53 $6.23 $5.93
1 Day Service $6.19 $5.94 $5.69 $5.44 $5.19 $4.94
3 Day Service $5.69 $5.46 $5.23 $5.00 $4.77 $4.54
 
Product Details:
27.5 Ounce Polycarbonate Bottle. Available In: Blue, Green & Red.
Hand-wash only using dishwashing soap. Do Not Use in Microwave. Do not use bleach or cleansers containing chlorine to clean.
Imprint Information:
Max Imprint Area: 1 1/2" x 2"
Order Information:
Imprinting: Set-up charge $45. One color imprint only.

Production Time 1 to 2 weeks

 


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  BIZARRE FUN FACTS

Hewlett Packard's first product was an automatic urinal flusher.

All of David Letterman's suits are custom made; there are no creases in his suit trousers.

Cranberry Jell-o is the only flavor that contains real fruit flavoring.

Fewer than half of the 16,200 major league baseball players have ever hit a home run.

In comic strips, the person on the left always speaks first.

Richard Versalle, a tenor performing at New York's Metropolitan Opera House, suffered a heart attack and fell 10 feet from a ladder to the stage just after singing the line "You can only live so long."

If the entire population of earth was reduced to exactly 100 people, 51% would be female, 49% male; 50% of the world's currency would be held by 6 people, one person would be nearly dead, one nearly born.

In 1920, Babe Ruth out-homered every American League team.

  COPY RIGHTS & SUBSCRIPTIONS

Copyright 2005 – Bizarre Promotions, Inc.
Promostuff4u.com - BusinessDuds.com – All Rights Reserved.

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