Hello {!firstname},                                 October 20, 2004   Thank you again for subscribing to the BizPromo Newsletter. Brought to you by Bizarre Promotions, Inc.

 

CONTENTS

Bizarre Thoughts Events Planning Calendar Case Studies Item Of The Week Bizarre Sales Sense What's New Bizarre Fun Facts Sponsors Copy Rights & Subscription Info

 

BIZARRE THOUGHTS

For most, writing a good Sales Letter is both challenging and intimidating. I have often struggled to come up with a great Sales Letter to promote an offer, new product or service. I recently came across the works of Yanki Silver – an Internet Marketing Pioneer. At first I had reservations about his products since my main focus of Marketing and Advertising is via Direct Mail and attending Trade Shows. I do from time to time Market on the net but feel direct mail is still the most effective way to Market promotional products. After a more in-depth review of Mr. Silver’s product Instant Sales Letters, I was encouraged to find out the product he offers has great Sales Letters that can be used for Internet Marketing as well as marketing via Direct Mail. Instead of knocking yourself out trying to come up with just the right sales letter, Yanki Silver’s Instant Sales Letters has a collection of hard-hitting, profit-generating sales letters for your business, right at your fingertips. For a more detailed information on how to use Instant Sales Letters to increase your marketing sales efforts - visit Yanki’s site at: instantsalesletters.com Tim Somers Bizarre Promotions, Inc.

 

EVENTS PLANNING CALENDAR

Thousands of organizations set aside specific days, weeks and months for recognition of social, political, cultural and historical events and causes. These occasions offer a great opportunity to promote your business, organization or product. Listed below you will find events featured over the next few weeks. NOVEMBER November: American Diabetes Month November: Aviation History Month November: Epilepsy Awareness Month November: Family Stories Month November: Lung Cancer Awareness Month November: National Adoption Month November: National AIDS Awareness Month November: National Alzheimer's Disease Month November: National American Indian Heritage Month November: National Family Caregivers Month November: National Hospice Month November: Peanut Butter Lover’s Month November 1st - 7th: National Fig Week November 1st: National Author’s Day November 1st: National Family Literacy Day November 1st - 2nd: Mexico - Day of the Dead November 2nd: All Souls Day November 2nd: Daniel Boone's Birthday (1734) November 2nd: General Election Day November 3rd: Birthday of the 4th Earl of Sandwich (1718) / Sandwich Day November 4th: Will Rogers' birthday (1879) November 5th: Guy Fawkes Day November 6th: Sadie Hawkin's Day November 7th: New York City Marathon November 8th - 14th: Pursuit of Happiness Week November 9th: National Young Reader's Day November 11th: Remembrance Day - Canada November 11th: Veteran's Day November 13th: World Kindness Day November 14th - 20th: American Education Week November 14th: Claude Monet's Birthday (1840) November 15th - 21st: Children’s Book Week November 15th: America Recycles Day November 16th: UN International Day for Tolerance November 17th: Homemade Bread Day November 17th: National Educational Support Personnel Day November 18th: National Great American Smokeout. November 18th: Mickey Mouse's Birthday November 19th - 25th: National Farm-City Week November 19th: Anniversary of the Gettysburg Address (1863) November 20th: UN Universal Children's Day November 21st - 27th: National Adoption Week November 21st - 28th: National Bible Week November 21st - 27th: National Family Week November 22nd: Start of Sagittarius astrological sign November 25th: UN International Day for Elimination of Violence Against Women November 25th: Thanksgiving Day November 25th: Shopping Reminder Day: One Month Before Christmas November 26th: Black Friday November 28th: Advent, First Sunday November 30th: Computer Security Day

 

CASE STUDIES

Improve Direct Mail Response Rates With Promotional Products Promotional products, when used in conjunction with a sales letter or as incentive to respond, can make a significant difference in direct mail response rates. The use of promotional products can also significantly improve a business' effectiveness in converting leads to sales appointments. The following are findings from a direct mail study by Silver Marketing Group. Findings Adding a promotional product to a direct mail promotion increased the response rate by 50%. The use of a promotional products as an incentive to respond generated four times as many responses as a sales letter alone. The use of a promotional product as an incentive to respond reduced the cost per response by two-thirds. Case Study Objective: To update an existing mailing list and announce a new Technical Information Service. Strategy and Execution: The 3-stage direct mail campaign was targeted to 700 electronic design engineers. In the first stage a stress balloon was sent with the message, "Quietly Going About Your Business". The theme was selected because the company's EMI filters make business products quieter. Phase two of the promotion was a catalog with a bounce back card asking for additional information that would be used to update Murata's mailing list. In phase three of the promotion, respondents received a three-ring binder to hold future literature and another forthcoming catalog. Results: Murata reported 600 of the 700 targeted engineers responded.

 

ITEM OF THE WEEK

7726 Glorious Getaways - Mini Calendar Serene settings and wondrous locations give Glorious Getaways terrific eye appeal. Features: 12-month mini calendar Paper stock: 60# Gloss UV coated covers Stapled Size: 6" x 6" closed 6" x 12" open Lead Time: 9 Days     .60¢ each  (300 Minimum) Order Information: Standard Imprint Color: Black Imprint Color Other Than Black: $18.00 (g) Each Additional Color: $21.00 (g) set-up plus $18.00 (g) each running cost. Specify colors Less Than Minimum: If quantity ordered is less than 300, add $30.00 (g) less-than-minimum per style. Absolute minimum 150 Combining Styles: All mini appointments can be assorted in minimum quantities of 150 per theme. Minimum total per must be 300. Imprint color and ad copy must remain the same for the total order. No Extra Charge for the set-up, logos or Art work (if supplied camera-quality art) Plain Envelopes: Bulk: $.14 (g) each; inserted: $.28 (g) each Other Theme's available: Landscapes of America Little Blessings by Valerie Tabor Smith Muscle Thunder Playtime Portraits by Karen Dvorak Puppies & Kittens The Saturday Evening Post Wildlife Portraits Shipping / Sales Tax additional and to be determined. Ready to order: https://secure.heritage.com/promostuff4u/catalog.asp   7070 Celebrate America - Stapled Images of American pride and heritage are shown in this patriotic 13-month calendar. Features: Great American Theme 13-Month Appointment Calendar Paper Stock: 60# Gloss UV Coated Covers Staple Bound Size: 10" x 10" closed 10" x 19" open Lead Time: 7 Days         .99¢ each  (300 Minimum) Order Information: Standard Imprint Color: Black Imprint Color Other Than Black: $18.00 (g) Each Additional Color: $21.00(g) set-up plus $.18(g) each running cost Minimum of 300 calendars Less Than Minimum: $30.00(g) Absolute minimum 150 pieces Combining Styles: All GVL stapled appointments can be assorted in minimum quantities of 150 per theme. Minimum total per order must be 300. Imprint color and ad copy must remain the same for the total order. Plain Envelopes-bulk: $.14 (g) Plain Envelopes-inserted: $.22 (g) Imprint Information: Maximum Imprint: 9" x 1-1/4" Other Theme's available: Agriculture  ● Antique Autos Best Friends ● Celebrate America Currier & Ives ● Delicious Dining Exotic Sports Cars ● Fairways & Greens Faithful Followers ● Fantasy Builders Folk Art ● Garden Walk Glorious Getaways ● Healthy Living Inspirations for Life ● Landscapes of America (Spanish) Landscapes of America ● Monkey Mischief Muscle Thunder ● Ocean Glory Puerto Rico ● Puppies & Kittens Safety Fun ● Scenic Churches Street Rod ● Swimsuits The Saturday Evening Post ● Treasured Trucks Welcome Home ● Western Frontier Wildlife Portraits ● Wildlife Trek Shipping / Sales Tax additional and to be determined. Ready to order: https://secure.heritage.com/promostuff4u/catalog.asp   4251 American Splendor Desk Calendar Previously 650 Scenes of America make this an excellent executive gift. One of the most popular styles for personalization.     $2.00 each  (250 Minimum) Features: 12 scenic photographs from across America Private memo pad on the back of each month 12-month pad Spiral bound 70# matte paper stock Size: 6" x 4" Lead Time: 7 Days Order Information: Standard Imprint Color: Black Optional Imprint Color: $12.00 (g) wash-up charge Each Additional Color: $21.00 (g) set-up plus $.10 (g) each Special Pantone color match: $24.00 (g) per color, plus one wash-up charge of $12.00 (g) per color Plain Envelopes, bulk: free; calendars inserted: $.17 (g) each Imprint Information: Maximum imprint: 5-1/4" x 3/4" Other Theme's available: Eagles Desk Shipping / Sales Tax additional and to be determined. Ready to order: https://secure.heritage.com/promostuff4u/catalog.asp

 

BIZARRE SALES SENSE

Use Targeted Sales Material – Directing your sales and marketing material to a specific audience will show your potential customers that you are a specialist in their field.  Say you are a “Attorney for the business women” not just an attorney. Put your Testimonials to the test – Testimonials from satisfied customers, written in their own words are priceless.  Use Testimonials on your website, in your sales letters, brochures and advertisements. Question your prospects – Using questions in your display ad headlines or in a brochure is a great way to make your prospect stop and think.  “Every computer owner should know this…DO YOU?” or “The truth about vacuum cleaners – do you know the facts?”

 

WHAT'S NEW

GSS06 Stainless Ridged Mug with Cocoa or Coffee               Delight your customers or associates with this warm and wonderful gift set. The coffee or cocoa will stay warm and travel well in this Stainless Steel travel mug and makes a great presentation in this handsome navy velvet drawstring gift bag.   $9.50 each  (24 Minimum) $8.50 each  (72 Minimum) Features: SRM16 Stainless Steel 16 ounce travel mug GB140 Velvet gift bag 2 Cocoas or 1 coffee Size: SRM16 (mug): 3-1/4" x 7-1/4" GB140 (bag): 7-1/2" x 10" Lead Time: 12 Days Bag Imprint: Blank standard (see below for imprint prices). Beverage Selection: Coffee - 1 Columbian, Coffee - 1 Vanilla Cream, Cocoa - 1 Chocolate & 1 White Chocolate Order Information: Price includes 1-color on 1 location - on mug only (see below for bag printing) Set-up Charge: $40.00 per color, per item Additional Color Charges: $.50 per color, 3 colors max GB140 Navy Velvet Gift Bag Set-up: $40.00 per color, 4 color max Run Charge for bag imprint: .35¢ per color. Includes: either 1 coffee (choose Columbian or Vanilla Cream) or 2 cocoas (1 Chocolate and 1 White Chocolate) PMS color match $30.00(g) per color. Imprint Information: SRM16 (mug): 3" x 1-1/2" per side Wraparound: 7-7/8" x 1-1/2" GB140 (bag): 7-1/2" x 10" Shipping / Sales Tax additional and to be determined. Ready to order: https://secure.heritage.com/promostuff4u/catalog.asp

 

BIZARRE FUN FACTS

Strange Laws: In Texas, it's against the law for anyone to have a pair of pliers in his or her possession. In Philadelphia, you can't put pretzels in bags based on an Act of 1760. Alaska law says that you can't look at a moose from an airplane. In Corpus Christie, Texas, it is illegal to raise alligators in your home. In Miami, it is forbidden to imitate an animal. It is against the law to mispronounce the name of the State of Arkansas in that State. In Illinois, the law is that a car must be driven with the steering wheel. California law prohibits a woman from driving a car while dressed in a housecoat.

 

SPONSORS

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COPYRIGHTS & TELL A FRIEND

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