Hello {!firstname},                                 October 20, 2004


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For most, writing a good Sales Letter is both challenging and intimidating. I have often struggled to come up with a great Sales Letter to promote an offer, new product or service. I recently came across the works of Yanki Silver – an Internet Marketing Pioneer.

At first I had reservations about his products since my main focus of Marketing and Advertising is via Direct Mail and attending Trade Shows. I do from time to time Market on the net but feel direct mail is still the most effective way to Market promotional products.

After a more in-depth review of Mr. Silver’s product Instant Sales Letters, I was encouraged to find out the product he offers has great Sales Letters that can be used for Internet Marketing as well as marketing via Direct Mail.

Instead of knocking yourself out trying to come up with just the right sales letter, Yanki Silver’s Instant Sales Letters has a collection of hard-hitting, profit-generating sales letters for your business, right at your fingertips.

For a more detailed information on how to use Instant Sales Letters to increase your marketing sales efforts - visit Yanki’s site at:


Tim Somers
Bizarre Promotions, Inc.



Thousands of organizations set aside specific days, weeks and months for recognition of social, political, cultural and historical events and causes.

These occasions offer a great opportunity to promote your business, organization or product.

Listed below you will find events featured over the next few weeks.


November: American Diabetes Month
November: Aviation History Month
November: Epilepsy Awareness Month
November: Family Stories Month
November: Lung Cancer Awareness Month
November: National Adoption Month
November: National AIDS Awareness Month
November: National Alzheimer's Disease Month
November: National American Indian Heritage Month
November: National Family Caregivers Month
November: National Hospice Month
November: Peanut Butter Lover’s Month
November 1st - 7th: National Fig Week
November 1st: National Author’s Day
November 1st: National Family Literacy Day
November 1st - 2nd: Mexico - Day of the Dead
November 2nd: All Souls Day
November 2nd: Daniel Boone's Birthday (1734)
November 2nd: General Election Day
November 3rd: Birthday of the 4th Earl of Sandwich (1718) / Sandwich Day
November 4th: Will Rogers' birthday (1879)
November 5th: Guy Fawkes Day
November 6th: Sadie Hawkin's Day
November 7th: New York City Marathon
November 8th - 14th: Pursuit of Happiness Week
November 9th: National Young Reader's Day
November 11th: Remembrance Day - Canada
November 11th: Veteran's Day
November 13th: World Kindness Day
November 14th - 20th: American Education Week
November 14th: Claude Monet's Birthday (1840)
November 15th - 21st: Children’s Book Week
November 15th: America Recycles Day
November 16th: UN International Day for Tolerance
November 17th: Homemade Bread Day
November 17th: National Educational Support Personnel Day
November 18th: National Great American Smokeout.
November 18th: Mickey Mouse's Birthday
November 19th - 25th: National Farm-City Week
November 19th: Anniversary of the Gettysburg Address (1863)
November 20th: UN Universal Children's Day
November 21st - 27th: National Adoption Week
November 21st - 28th: National Bible Week
November 21st - 27th: National Family Week
November 22nd: Start of Sagittarius astrological sign
November 25th: UN International Day for Elimination of Violence Against Women
November 25th: Thanksgiving Day
November 25th: Shopping Reminder Day: One Month Before Christmas
November 26th: Black Friday
November 28th: Advent, First Sunday
November 30th: Computer Security Day



Improve Direct Mail Response Rates
With Promotional Products

Promotional products, when used in conjunction with a sales letter or as incentive to respond, can make a significant difference in direct mail response rates. The use of promotional products can also significantly improve a business' effectiveness in converting leads to sales appointments. The following are findings from a direct mail study by Silver Marketing Group.


Adding a promotional product to a direct mail promotion increased the response rate by 50%.
The use of a promotional products as an incentive to respond generated four times as many responses as a sales letter alone.
The use of a promotional product as an incentive to respond reduced the cost per response by two-thirds.

Case Study

To update an existing mailing list and announce a new Technical Information Service.

Strategy and Execution:
The 3-stage direct mail campaign was targeted to 700 electronic design engineers. In the first stage a stress balloon was sent with the message, "Quietly Going About Your Business". The theme was selected because the company's EMI filters make business products quieter. Phase two of the promotion was a catalog with a bounce back card asking for additional information that would be used to update Murata's mailing list. In phase three of the promotion, respondents received a three-ring binder to hold future literature and another forthcoming catalog.

Murata reported 600 of the 700 targeted engineers responded.



7726 Glorious Getaways - Mini Calendar

Serene settings and wondrous locations give Glorious Getaways terrific eye appeal.

12-month mini calendar
Paper stock: 60# Gloss
UV coated covers

Size: 6" x 6" closed
6" x 12" open

Lead Time: 9 Days


  .60¢ each  (300 Minimum)

Order Information:
Standard Imprint Color: Black
Imprint Color Other Than Black: $18.00 (g)
Each Additional Color: $21.00 (g) set-up plus $18.00 (g) each running cost. Specify colors
Less Than Minimum: If quantity ordered is less than 300, add $30.00 (g) less-than-minimum per style. Absolute minimum 150
Combining Styles: All mini appointments can be assorted in minimum quantities of 150 per theme. Minimum total per must be 300. Imprint color and ad copy must remain the same for the total order. No Extra Charge for the set-up, logos or Art work (if supplied camera-quality art)
Plain Envelopes: Bulk: $.14 (g) each; inserted: $.28 (g) each

Other Theme's available:
Landscapes of America
Little Blessings by Valerie Tabor Smith
Muscle Thunder
Playtime Portraits by Karen Dvorak
Puppies & Kittens
The Saturday Evening Post
Wildlife Portraits

Shipping / Sales Tax additional and to be determined.

Ready to order: https://secure.heritage.com/promostuff4u/catalog.asp


7070 Celebrate America - Stapled

Images of American pride and heritage are shown in this patriotic 13-month calendar.

Great American Theme
13-Month Appointment Calendar
Paper Stock: 60# Gloss
UV Coated Covers
Staple Bound

Size: 10" x 10" closed
10" x 19" open

Lead Time: 7 Days




  .99¢ each  (300 Minimum)

Order Information:
Standard Imprint Color: Black
Imprint Color Other Than Black: $18.00 (g)
Each Additional Color: $21.00(g) set-up plus $.18(g) each running cost
Minimum of 300 calendars
Less Than Minimum: $30.00(g) Absolute minimum 150 pieces
Combining Styles: All GVL stapled appointments can be assorted in minimum quantities of 150 per theme. Minimum total per order must be 300.
Imprint color and ad copy must remain the same for the total order.
Plain Envelopes-bulk: $.14 (g)
Plain Envelopes-inserted: $.22 (g)

Imprint Information:
Maximum Imprint: 9" x 1-1/4"

Other Theme's available:
Agriculture  ● Antique Autos
Best Friends ● Celebrate America
Currier & Ives ● Delicious Dining
Exotic Sports Cars ● Fairways & Greens
Faithful Followers ● Fantasy Builders
Folk Art ● Garden Walk
Glorious Getaways ● Healthy Living
Inspirations for Life ● Landscapes of America (Spanish)
Landscapes of America ● Monkey Mischief
Muscle Thunder ● Ocean Glory
Puerto Rico ● Puppies & Kittens
Safety Fun ● Scenic Churches
Street Rod ● Swimsuits
The Saturday Evening Post ● Treasured Trucks
Welcome Home ● Western Frontier
Wildlife Portraits ● Wildlife Trek

Shipping / Sales Tax additional and to be determined.

Ready to order: https://secure.heritage.com/promostuff4u/catalog.asp


4251 American Splendor Desk Calendar

Previously 650 Scenes of America make this an excellent executive gift. One of the most popular styles for personalization.


  $2.00 each  (250 Minimum)

12 scenic photographs from across America
Private memo pad on the back of each month
12-month pad
Spiral bound
70# matte paper stock

Size: 6" x 4"

Lead Time: 7 Days

Order Information:
Standard Imprint Color: Black
Optional Imprint Color: $12.00 (g) wash-up charge
Each Additional Color: $21.00 (g) set-up plus $.10 (g) each
Special Pantone color match: $24.00 (g) per color,
plus one wash-up charge of $12.00 (g) per color
Plain Envelopes, bulk: free; calendars inserted: $.17 (g) each

Imprint Information:
Maximum imprint: 5-1/4" x 3/4"

Other Theme's available:
Eagles Desk

Shipping / Sales Tax additional and to be determined.

Ready to order: https://secure.heritage.com/promostuff4u/catalog.asp



Use Targeted Sales Material – Directing your sales and marketing material to a specific audience will show your potential customers that you are a specialist in their field.  Say you are a “Attorney for the business women” not just an attorney.

Put your Testimonials to the test – Testimonials from satisfied customers, written in their own words are priceless.  Use Testimonials on your website, in your sales letters, brochures and advertisements.

Question your prospects – Using questions in your display ad headlines or in a brochure is a great way to make your prospect stop and think.  “Every computer owner should know this…DO YOU?” or “The truth about vacuum cleaners – do you know the facts?”



GSS06 Stainless Ridged Mug with Cocoa or Coffee







Delight your customers or associates with this warm and wonderful gift set. The coffee or cocoa will stay warm and travel well in this Stainless Steel travel mug and makes a great presentation in this handsome navy velvet drawstring gift bag.

$9.50 each  (24 Minimum)

$8.50 each  (72 Minimum)

SRM16 Stainless Steel 16 ounce travel mug
GB140 Velvet gift bag
2 Cocoas or 1 coffee

Size: SRM16 (mug): 3-1/4" x 7-1/4"
GB140 (bag): 7-1/2" x 10"

Lead Time: 12 Days

Bag Imprint: Blank standard (see below for imprint prices).

Beverage Selection: Coffee - 1 Columbian, Coffee - 1 Vanilla Cream, Cocoa - 1 Chocolate & 1 White Chocolate

Order Information:
Price includes 1-color on 1 location - on mug only (see below for bag printing)
Set-up Charge: $40.00 per color, per item
Additional Color Charges: $.50 per color, 3 colors max
GB140 Navy Velvet Gift Bag Set-up: $40.00 per color, 4 color max
Run Charge for bag imprint: .35¢ per color.
Includes: either 1 coffee (choose Columbian or Vanilla Cream) or 2 cocoas (1 Chocolate and 1 White Chocolate)
PMS color match $30.00(g) per color.

Imprint Information:
SRM16 (mug): 3" x 1-1/2" per side
Wraparound: 7-7/8" x 1-1/2"
GB140 (bag): 7-1/2" x 10"

Shipping / Sales Tax additional and to be determined.

Ready to order: https://secure.heritage.com/promostuff4u/catalog.asp



Strange Laws:

In Texas, it's against the law for anyone to have a pair of pliers in his or her possession.

In Philadelphia, you can't put pretzels in bags based on an Act of 1760.

Alaska law says that you can't look at a moose from an airplane.

In Corpus Christie, Texas, it is illegal to raise alligators in your home.

In Miami, it is forbidden to imitate an animal.

It is against the law to mispronounce the name of the State of Arkansas in that State.

In Illinois, the law is that a car must be driven with the steering wheel.

California law prohibits a woman from driving a car while dressed in a housecoat.



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Copyright 2004 – Bizarre Promotions, Inc.
Promostuff4u.com - BusinessDuds.com – All Rights Reserved

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