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Hello {!firstname}, August 25, 2004

Thank you again for subscribing to the BizPromo Newsletter.

Brought to you by Bizarre Promotions, Inc.

CONTENTS

Bizarre Thoughts
Events Planning Calendar
Case Studies
Item Of The Week
Bizarre Sales Sense
What's New
Bizarre Fun Facts
$500 Promo Winner
Sponsors
Copy Rights & Subscription Info

BIZARRE THOUGHTS

There is less than one week left in our 20% off all retail priced promotional products listed on our web site – over 6,000 items in all.

Don't miss out the offer ends – August 31, 2004.

Exclusions: all embroidered items on BusinessDuds.com, any special prices listed on our site. This special is for our retail customers only (sorry distributors). Shipping and sales tax are also excluded from the discount.

I'll say it again...20% off over 6,000 promotional products.

Start shopping http://www.promostuff4u.com/products.htm

Tim Somers
Bizarre Promotions, Inc.

EVENTS PLANNING CALENDAR

Thousands of organizations set aside specific days, weeks and months for recognition of social, political, cultural and historical events and causes.

These occasions offer a great opportunity to promote your business, organization or product.

Listed below you will find events featured over the next few weeks.

September

September: Attention Deficit Hyperactivity Disorder (ADHD) Month
September: Be Kind to Editors and Writers Month
September: Fall Hat Month
September: International Strategic Thinking Month
September: Library Card Sign Up Month
September: National Biscuit Month
September: National Chicken Month
September: National Coupon Month
September: National Honey Month
September: National Mushroom Month
September: National Piano Month
September: National Potato Month
September: National Rice Month
September: National Sewing Month
September: National School Success Month
September: National Ovarian Cancer Awareness Month
September: Self-improvement Month
September: Shameless Promotion Month
September: Subliminal Marketing Month
September 15th - October 15th: National Hispanic Heritage Month
September 16th - 17th: Rosh Hashanah
September 17th - 23rd: Constitution Week
September 17th: Citizenship Day
September 17th: National POW/MIA Recognition Day
September 18th: International Coastal Cleanup Day
September 18th - 26th: Religious Freedom Week
September 19th - 25th: Deaf Awareness Week
September 19th - 25th: National Dog Week
September 19th - 25th: National Farm, Ranch Safety, Health Week
September 19th - 25th: National Single’s Week
September 20th: Family Day
September 22nd - December 21st: Autumn
September 22nd: Dear Diary Day
September 22nd: National Centenarian’s Day
September 22nd: American Business Women's Day
September 23rd: Start of Libra astrological sign
September 24th: Yom Kippur Begins At Sundown
September 25th: Family Health And Fitness Day
September 26th - October 2nd: Minority Enterprise Development
September 27th: World Tourism Day
September 28th: Harvest Moon
September 29th: National Women's Health & Fitness Day

October

October: Adopt A Shelter Dog Month
October: Computer Learning Month
October: Health Literacy Month
October: National Animal Safety and Protection Month
October: National Breast Cancer Awareness Month
October: National Chili Month
October: National Communicate With Your Kid Month
October: National Cookie Month
October: National Crime Prevention Month
October: National Dental Hygene Month
October: National Disability Employment Awareness Month
October: National Domestic Violence Awareness Month
October: National Down Syndrome Month
October: National Liver Awareness Month
October: National Orthodontic Health Month
October: National Physical Therapy Month
October: National Popcorn Poppin' Month
October: National Pork Month
October: National Roller Skating Month
October: National Seafood Month
October: National Spinal Health Month
October: National Stamp Collecting Month
October: Polish-American Heritage Month
October: Vegetarian Month
October: World Blindness Awareness Month
October 1st: UN International Day of Older Persons
October 1st: World Vegetarian Day
October 2nd: National Custodial Worker’s Day
October 3rd - 9th: Fire Prevention Week
October 3rd - 9th: Mental Illness Awareness Week
October 3rd - 9th: Get Organized Week
October 3rd: Intergeneration Day
October 4th - 10th: Spinning and Weaving Week
October 4th - 10th: UN World Space Week
October 4th: Child Health Day
October 4th: Ten-Four Day
October 4th: United Nations: World Habitat Day
October 5th: UN World Teachers' Day
October 6th: American Library Association Founded -1876
October 6th: National German-American Day
October 6th: Physician Assistant Day
October 7th: National Depression Screening Day
October 9th: Leif Erickson Day
October 10th - 16th: National Metric Week
October 10th - 16th: National School Lunch Week
October 10th: World Egg Day
October 10th: UN World Mental Health Day
October 11th - 17th: National Networking Week
October 11th - 15th: National Pet Peeve Week
October 11th: Thanksgiving - Canada
October 11th: Columbus Day -Observed
October 11th: General Pulaski Memorial Day
October 12th: Columbus Day - Traditional
October 13th: Navy Birthday
October 15th: White Cane Safety Day

CASE STUDIES

Objective:
To increase volume sales of Nestle brand products through retail displays in grocery stores.

Strategy and Execution:
The "In-Store Score" campaign was targeted to 500 salespeople, including management, to increase visibility of the advertiser's beverage products on grocery shelves and earn points for merchandise or travel. To keep salespeople motivated during the yearlong promotion, sports-related specialties were used. In five mailings, sales personnel were reminded to SCORE, such as with the kickoff mailing and its "Tee Time" theme. Golf tees were imprinted "Nes-tee," and regulation golf balls and towels carried the Nestle signature. Actual putting greens and flags were included as materials on rules, point values and prizes for the In-Store Score campaign. The Checkers-themed package used the slogan "Make Your Move," and included a board imprinted on a beach towel. The dart mailing used "Hit Your Target," and the football package urged "Make Your Goal." The final mailing highlighted basketball with the "In-Store Score" logo on an over -the-door hoop and inflated mini-basketball.

Results:
The company goal was a 10 percent increase in sales, and the program generated more than a 200 percent increase, it was reported.

ITEM OF THE WEEK

#BD25905     Deluxe Simulated Leather Briefcase

$27.00 - Embroidered

Heavy-duty simulated leather brief bag with adjustable, detachable shoulder strap with nonskid pad. Matching handle with padded grip.
Front flap secures with two parachute clasps and has outside pocket with zipper. Under front flap is organizer section with slip pockets, pocket with double-zipper, pocket with zipper, key ring, pen/pencil slots and pocket with Velcro® closure.
Main compartment bottom gusset with zipper expands to 6 1/4".
Antique metal hardware. ID tag. Dimensions: 16"x 13 1/2"x 4".
Prices includes your embroidered chest size logo
We have most corporate logos on file - no set-up for logos on file.
A one time digitizing charge may apply for logos not on file - email us your logo for a quote info@businessduds.com
Price based on logos up to 6,000 stitches, additional charge may apply for logos over 6,000 stitches.

Ready to order:   http://www.businessduds.com

BIZARRE SALES SENSE

Promotional products work to increase sales now as well as generating future sales. The "staying power" of promotional products marketing gives it an edge over other types of marketing. Because these useful items are kept, they keep on advertising long after other elements of a campaign have been forgotten.
Promotional products give customers "warm fuzzies" toward a company and the salespeople! In a Baylor University study customers receiving a calculator with a thank-you letter felt more positive toward the sales representatives than those who received a thank-you letter with a less expensive highlighter pen.

Customers receiving promotional gifts are more likely to give salespeople referrals. In one experiment, the difference in the number of referrals was as much as 24 percent.

WHAT'S NEW

Sign wave Pad Holder & Spiral Jotter Pad Gift Set

#SWJTSET1 - Special Price

$9.85 each (minimum order 48)

Simultaneously advertise and organize using the Sign wave Pad Holder and Jotter Pad gift set. Pen sold separately.

Features:
P204 Sign wave Pad Holder
Stitched construction
Mesh ID holder
Transparent ID holder
Elastic pen loop
Interior flap pocket holds loose papers
50 page 8-1/2" x 11" writing pad included
Black spine

P214 Spiral Sign wave Jotter Pad
Two interior card pockets
30 page jotter pad included

Size: Pad Holder: 10 x 12-7/8
Jotter Pad: 3-3/4 x 5-3/4

Lead Time: 24 Days

Colors: Black, Hunter, Navy, Red, Royal

Order Information:
Price includes a 1-color imprint on 1 location
Set-up Charge: $40.00 (g) per color, per item ($80.00)
Additional Color Charges: $.35 (g) per color 4 color max
Pen sold separately

Imprint Information:
Maximum imprint area: P204 4-1/2" x 10"
Maximum imprint area: P214 2-1/2" x 2-1/2"

Shipping / Sales Tax additional and to be determined.

Special Prices Ends - September 30, 2004

Ready to order: https://secure.heritage.com/promostuff4u/catalog.asp

BIZARRE FUN FACTS

Saturday mail delivery in Canada was eliminated by Canada Post on February 1, 1969!

In Tokyo, a bicycle is faster than a car for most trips of less than 50 minutes!

Should there be a crash, Prince Charles and Prince William never travel on the same airplane as a precaution!

Your body is creating and killing 15 million red blood cells per second!

The king of hearts is the only king without a moustache on a standard playing card!

There are no clocks in Las Vegas gambling casinos!

There is one slot machine in Las Vegas for every eight inhabitants!

$500 PROMO WINNER

Congratulations to

Colleen Stark of ERA Hensley Realty Co.,
in Ashland, Kentucky
Winner of our latest $500 Promotional Products give-a-way.