Hello {!firstname},                                 August 5, 2004   Thank you again for subscribing to the BizPromo Newsletter. Brought to you by Bizarre Promotions, Inc.

 

CONTENTS

Bizarre Thoughts Events Planning Calendar Case Studies Item Of The Week Bizarre Sales Sense What's New Bizarre Fun Facts $500 Promo Winner Sponsors Copy Rights & Subscription Info

 

BIZARRE THOUGHTS

I recently read a marketing survey stating that Sales, Coupons and Specials were not effective in the marketplace.  With almost 20 years in Advertising and Marketing, that headline goes against everything I have learned and practiced throughout my career and business ownership. Even on a personal basis, my wife and I look forward to getting the Sunday morning paper to browse though all the advertisements to see what is on Sale that particular week.  I know personally these ads are effective – we will often head off to local retailer to pick up one of the sale items and we NEVER EVER leave the store with just that sale item – the cart is full of stuff (at regular price) just what the retailer was hoping to accomplish with the sale paper. The survey I read did not really give any data to back up the statement – I would think if Sales, Coupons and Specials were not effective businesses would not waste valuable dollars on these types of promotions for as many years as they have been around. Tim Somers Bizarre Promotions, Inc.

 

EVENTS PLANNING CALENDAR

Thousands of organizations set aside specific days, weeks and months for recognition of social, political, cultural and historical events and causes. These occasions offer a great opportunity to promote your business, organization or product. Listed below you will find events featured over the next few weeks. September September: Attention Deficit Hyperactivity Disorder (ADHD) Month September: Be Kind to Editors and Writers Month September: Fall Hat Month September: International Strategic Thinking Month September: Library Card Sign Up Month September: National Biscuit Month September: National Chicken Month September: National Coupon Month September: National Honey Month September: National Mushroom Month September: National Piano Month September: National Potato Month September: National Rice Month September: National Sewing Month September: National School Success Month September: National Ovarian Cancer Awareness Month September: Self-improvement Month September: Shameless Promotion Month September: Subliminal Marketing Month September 1st - 7th: National Childhood Injury Prevention Week September 4th: Newspaper Carrier Day September 5th/6th: Jerry Lewis MDA Telethon September 5th: Be Late For Something Day September 6th - 11th: Protecting Your Home Furnishings Week September 6th: Labor Day September 7th: Grandma Moses Day September 8th: UN International Literacy Day September 11th: Patriot Day / Anniversary of Attack on America September 12th - 18th: National Assisted Living Week September 12th - 18th: Prostate Cancer Awareness Week September 13th - 17th: Substitute Teacher Appreciation Week September 15th - October 15th: National Hispanic Heritage Month September 16th - 17th: Rosh Hashanah September 17th - 23rd: Constitution Week September 17th: Citizenship Day September 17th: National POW/MIA Recognition Day September 18th: International Coastal Cleanup Day September 18th - 26th: Religious Freedom Week September 19th - 25th: Deaf Awareness Week September 19th - 25th: National Dog Week September 19th - 25th: National Farm, Ranch Safety, Health Week September 19th - 25th: National Single’s Week September 20th: Family Day September 22nd - December 21st: Autumn September 22nd: Dear Diary Day September 22nd: National Centenarian’s Day September 22nd: American Business Women's Day September 23rd: Start of Libra astrological sign September 24th: Yom Kippur Begins At Sundown September 25th: Family Health And Fitness Day September 26th - October 2nd: Minority Enterprise Development September 27th: World Tourism Day September 28th: Harvest Moon September 29th: National Women's Health & Fitness Day October October: Adopt A Shelter Dog Month October: Computer Learning Month October: Health Literacy Month October: National Animal Safety and Protection Month October: National Breast Cancer Awareness Month October: National Chili Month October: National Communicate With Your Kid Month October: National Cookie Month October: National Crime Prevention Month October: National Dental Hygene Month October: National Disability Employment Awareness Month October: National Domestic Violence Awareness Month October: National Down Syndrome Month October: National Liver Awareness Month October: National Orthodontic Health Month October: National Physical Therapy Month October: National Popcorn Poppin' Month October: National Pork Month October: National Roller Skating Month October: National Seafood Month October: National Spinal Health Month October: National Stamp Collecting Month October: Polish-American Heritage Month October: Vegetarian Month October: World Blindness Awareness Month October 1st: UN International Day of Older Persons October 1st: World Vegetarian Day October 2nd: National Custodial Worker’s Day October 3rd - 9th: Fire Prevention Week October 3rd - 9th: Mental Illness Awareness Week October 3rd - 9th: Get Organized Week October 3rd: Intergeneration Day October 4th - 10th: Spinning and Weaving Week October 4th - 10th: UN World Space Week October 4th: Child Health Day October 4th: Ten-Four Day October 4th: United Nations: World Habitat Day October 5th: UN World Teachers' Day October 6th: American Library Association Founded -1876 October 6th: National German-American Day October 6th: Physician Assistant Day October 7th: National Depression Screening Day October 9th: Leif Erickson Day October 10th - 16th: National Metric Week October 10th - 16th: National School Lunch Week October 10th: World Egg Day October 10th: UN World Mental Health Day October 11th - 17th: National Networking Week October 11th - 15th: National Pet Peeve Week October 11th: Thanksgiving - Canada October 11th: Columbus Day -Observed October 11th: General Pulaski Memorial Day October 12th: Columbus Day - Traditional October 13th: Navy Birthday October 15th: White Cane Safety Day

 

CASE STUDIES

Objective: To thank major advertisers and employees for support during the baseball team's National League Championship and quest for the World Series. Strategy and Execution: Since advertisers increased their space purchases during the Atlanta Braves' winning season and employees had to work harder with the expanded editions of the paper, the publishers used specialty advertising to say thank you. As a commemorative gift, a Lucite embedment paperweight featuring the front page of the newspaper printed the day the team won the National League Championship was presented to major advertisers by the salesperson handling each account. Employees were given, by their immediate supervisor, a coffee cup showing headlines from the series with "Our Team's a Winner Too." Inside the mug was a personal message from the publisher thanking each employee for their team effort (copy: "So lift this cup in a toast to the Braves. But lift it, too, in a toast to yourself. You earned it.") Results: The advertiser described the paperweight as the "best marketing tool we have used in nine years with the Atlanta Newspapers," and reported a "large number of thank you replies."

 

ITEM OF THE WEEK

Ladies - BD17799, Mens - BD17479 Outerbanks 6.5 oz., 100% cotton pique tubular sport shirt. $18.00 (Ladies S-XL)   $18.00 (Men's S-XL) Men's - (2XL's - $20.00, 3XL's - $22.00, 4XL's - $22.00) Ladies's - (2XL's - $21.00, 3XL's - $23.00) Prices includes your embroidered chest size logo We have most corporate logos on file - no set-up for logos on file. A one time digitizing charge may apply for logos not on file - email us your logo for a quote info@businessduds.com Price based on logos up to 6,000 stitches, additional charge may apply for logos over 6,000 stitches. Mens BD17479 - 6.5 oz., 100% cotton pique tubular sport shirt. Taped welt collar and welt cuffs. Two-button clean-finished placket with pearlized buttons. Double-needle stitched hemmed bottom. Pair with style BD17799 for a men's and ladies' coordinate. Colors: white(4), bimini blue, black(4), bright red, bright royal, butter, cool grey, corporate blue, emerald green, jade, lavender, moss, natural, navy(4), oxford blue(4), pine green, purple, putty, sea mist, tangerine and wine, charcoal and sports grey.   Mens sizes: S, M, L, XL, 2X, 3X, 4X(4).   Ladies BD17799 - 6.5 oz., 100% cotton pique tubular sport shirt. Taped welt collar and welt cuffs. Four-button clean-finished reversed placket with pearlized buttons. Double-needle stitched hemmed bottom. Pair with style BD17479 for a men's and ladies' coordinate. Colors: White, bimini blue, black, bright red, bright royal, butter,corporate blue, emerald green, lavender, mango, navy, oxford blue, pine green, purple, sapphire, sea mist and tangerine, sports grey. Ladies sizes: S, M, L, XL, 2X, 3X Ready to order:   http://www.businessduds.com

 

BIZARRE SALES SENSE

Selling is a skill you are either good at or really bad at. Having the ability to persuade, communicate and influence will determine your success rate in sales. Prospecting, presenting and closing are the keys to successful selling. Prospecting: You must determine who your prospects are. Who can benefit the most from your product over your competitions product. Be specific about which prospects will really have a use for your services. Presenting: You cannot have a good sales presentation – your competition has a good one – you need to blow your prospect away with an amazing presentation. Your presentation should show a prospect that your product or service is the only choice for them. Closing: Sales are lost everyday due to a poor closing. If you don’t ask for the order at the end of the presentation you mostly likely will not get it! Ask for it!!

 

WHAT'S NEW

Duet - Frosted Barrel Pen 300 - .75 each 500 - .70 each 1000 - .65 each 2500 - .60 each 5000 - .55 each 3 lbs. per 100 #D35 Duet Pen Professional and stylish; that's the image the Duet pen will project for your company. Features: Choose from 5 pen colors Parker Style, Medium Point Black Ink Retractable Mechanism Lead Time: 7 Days Pen Colors: Black, Blue, Green, Purple, Red Set-up: FREE Price includes: a one color, one location imprint Screen Imprint Area: (barrel under clip) 1-5/8" x 3/4" Shipping / Sales Tax additional and to be determined. Ready to order: https://secure.heritage.com/promostuff4u/catalog.asp

 

BIZARRE FUN FACTS

More people use blue toothbrushes, than red ones! A sneeze travels out your mouth at over 100 m.p.h.! Your ribs move about 5 million times a year, every time you breathe! In the White House, there are 13,092 knives, forks and spoons! Slugs have 4 noses! Recycling one glass jar, saves enough energy to watch TVfor 3 hours! Lightning strikes about 6,000 times per minute on this planet!

 

$500 PROMO WINNER

Congratulations to Colleen Stark of ERA Hensley Realty Co., in Ashland, Kentucky Winner of our latest $500 Promotional Products give-a-way.

 

SPONSORS

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COPYRIGHTS & TELL A FRIEND

Copyright 2004 – Bizarre Promotions, Inc. Promostuff4u.com - BusinessDuds.com – All Rights Reserved {!firstname}, Thank You for subscribing to the BizPromo Newsletter. Please forward BizPromo to someone who may benefit from it's content. As a subscriber you are eligible to win our Monthly $500 Promotional Products Give-A-Way. http://www.businessduds.com