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Hello,                                                                                   July 13, 2007

 

Thank you for subscribing to the BizPromo Newsletter.

Brought to you by Bizarre Promotions, Inc., your source for
over 750,000 Promotional Products and Custom Embroidery.


  CONTENTS

Bizarre Thoughts
Events Planning Calendar
Case Studies
Item Of The Week
Bizarre Sales Sense
What's New
Bizarre Fun Facts

Copy Rights & Subscriptions


  BIZARRE THOUGHTS


Happy Friday the 13th...

I have been a long time member of a couple different local Chamber of Commerce organizations.  I truly believe much of our 18 year run has come from the many relationships I have built through these Chambers.  Last year a new association was put together called the Downriver and Detroit Business Association (DADBA).  At the time DADBA was brought to my attention, I had felt that I was already stretching myself to thin with all the other organizations I was part of.

I am a firm believer if you are in these organizations you MUST participate for them to work - so I put off joining DADBA.  Over the next year, It seemed like every where I turned, every business relationship I had was telling me how great DADBA has been for them.

So I finally joined DADBA this month and attended my first breakfast meeting.  The meeting was small (around 20 people), but these 20 or so business owners seemed motivated and glad to be there.

My point to all this is - don't just join chambers and networking groups then never participate.  You must show your face, get involved to reap the rewards of these types of organizations.

I've seen it time after time, people join chambers or other networking groups only to complain that they never received any business from them.  When asked did you go to and of the meetings, do you participate in the bulletin boards or chat rooms, do you buy from other members? - 99% percent of the time I found they did not.

You have to be in it for the long haul - I recently received an order from a gentleman that I have known for about 8 years through the chamber.  He never had a need for my services and I never hard sold him - we always had great conversations at the chamber events - low and behold, he called me a few weeks back and placed a great unexpected order.

So join a location chamber or any networking group in your area, join two or even three, buy from it's members, participate as much as possible and you will be rewarded sooner or later.

Keep in mind, to thank all our current customers and build new customer relationships we are offering 18% Off our entire line of over 750,000 Promotional Items and Corporate Gifts - even items on special.

For complete details visit - 18% OFF Promotional Products

Tim Somers

 


Tim Somers
Bizarre Promotions Inc. has been providing marketing solutions through promotional products to businesses for 18 years.
With over 750,000 promotional products and custom embroidered wearables for every budget.
 


  EVENTS PLANNING CALENDAR


July


July – Anti-Boredom Month
July – Fireworks Safety Months (starts June 1st)
July – National Baked Bean Month
July – National Bison Month
July – National Blueberry Month
July – National Culinary Arts Month
July – National Hot Dog Month
July – National Recreation and Parks Month

July 20th – National Ice Cream Day
July 20th – Special Olympics Day
July 22nd – Rat Catchers' Day
July 23rd – Leo astrological sign starts
July 25th - 31st – National Salad Week
July 27th – Parents Day

August

August – Cataract Awareness Month
August – Children’s Vision and Learning Month
August – National Immunization Awareness Month
August – National Inventor’s Month
August – Spinal Muscular Atrophy Awareness Month

August 1st - 7th – World Breastfeeding Week
August 1st – World Wide Web Created -1990
August 2nd – National Mustard Day
August 3rd – Friendship Day
August 3rd – National Kids Day
August 3rd – Sister’s Day
August 4th – Coast Guard Day
August 5th – National Night Out
August 6th – National Fresh Breath Day
August 9th – Sing-Out Day
August 9th – UN International Day of the World’s Indigenous People
August 12th – UN International Youth Day
August 15th – National Relaxation Day
August 19th – National Aviation Day
August 17th - 23rd – National Friendship Week
August 17th - 23rd – National Truck Driver Appreciation Week
August 23rd – Start of the astrological sign Virgo
August 24th – Vesuvius Erupted 79 AD
August 26th – Women’s Equality Day
August 27th – Mother Teresa's Birthday (1910)
 


  SPONSOR

  


 


  CASE STUDIES


Magnets


Business Card Magnet - 30001
A major medical insurance company wanted to help promote awareness of the importance of the flu shot. The business card magnet was chosen because it is flat easy-to-mail and very economical. The magnets were shipped direct to the mail house where the magnets were attached to a card and mailed out to the database of the insurance company. The mailing was a success and the order was repeated the following year at twice the original quantity.

Business Card Magnet - 30001
A pizzeria in California wanted to provide its customers with a product that would put their phone number in front of them to help increase their takeout business. They decided a business card size magnet would be an economical and useful solution. They placed an order for 2,500 magnets in a colorful two-color ad. Their hope was that those who took the magnet from their countertop at the restaurant would then take the magnet home and put it on their refrigerator to refer to when they wanted to order take out pizzas. The pizzeria has seen business increase and they continue to place repeat orders for the magnets.

Oval Stock Shaped Magnet - 30159
A well a known motorcycle company (Oink) wanted to promote a new motorcycle model coming out the next year. The magnets were sent to each dealer to give away to customers as a way to introduce the new addition to the line and add to the excitement of the new motorcycle. The stock oval shaped magnet fit the logo so well the finished product looked like the magnet was custom made to fit the logo.

 


  ITEM OF THE WEEK


Sticky Note Pad - Full Color Print


 

 

 

 

 


Featuring sizes - 4" x 3" 25 Sheets Per Pad

500 Full Color Pads - .44 each
1,000 Full Color Pads - .40 each

NO SET-UP CHARGES. Choice of White or Sungold Paper

Shipping and Sales Tax are additional and to be determined.  Based on digital high resolution artwork provided.  Production time 5 working days, plus 3 days transit.

Offer Good through September 30, 2007

Ready To Order
 


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  BIZARRE SALES SENSE


Sales Performance:
How To Measure The Effectiveness Of The Sales Department
by Sam Miller

The performance of the sales department of your organization is probably tied to such measurements as the total revenue or sales revenue per product. You may even have geographical information such as revenue from the Northwest or the Gulf States. But in truth, the revenue is not a totally effective tool to measure the effectiveness of the sales department. As with any key performance indicators, there need to be a combination of measures which take into account by the scope and the quantity.

Calculating the revenue produced with the existing sales department is simple. It's a mathematical calculation. But, by drilling down in the key performance indicators for the sales department, you begin to get a better picture of the effectiveness of the sales department. For example, if the only performance indicator used for the sales department is the revenue for the company, the changes in revenue may have nothing to do with the sales department at all. It could be the effectiveness of the marketing campaign, or it could be the fact that the only other supplier of the product just went out of business. Perhaps the niche group that you're selling the product to just became much larger, such as a product which targets people over the age of retirement.

The point here is that measuring the revenue is not a complete nor necessarily accurate measurement of the performance of the sales department.

However, if you were to measure the number of new leads developed by the sales department during as specific time period, or the ratio of leads to sales, then you begin to get a more accurate picture of how well the sales department is doing. Once you have developed measurement tools to help you define such statistics, then it is a fairly easy step to defining how effective the sales department is in doing the job of selling.

While isolating performance indicators so that you're measuring performance in the person or department where the responsibility lies is critical, the company can't lose sight of the fact that many elements may operate to make a successful overall business.

In setting key performance indicators to measure the company's progress toward reaching its goal, it is the process which is as important as the results. Using concepts such as the Balanced Scorecard process especially the modified versions which have become popular in the last decade is an excellent tool to first define and agree on goals and objective, then to define the measurement tools which will be used to determine if the objective is being met.

In the above example, the marketing department may be responsible for increasing the visibility of the product by a marketing campaign, but it is up to the sales department to take those leads and convert them to sales. Neither department would be effective without the expertise of the other, but at the same time, each must be measured by the effectiveness of what they contribute to the mix.


About the Author
If you are interested in sales performance, check Sam Miller new web-site.
http://www.strategy2act.com/solutions/sales_metrics_scorecard_excel.htm


  WHAT'S NEW


Sunscreen, lip balm with holder  SKT500

SPF15
eMail for quote on SPF30.
Lip balm with stock label.
Individually poly bagged.

Item Size: 2 7/8" W x 5" H x 1 1/8" D

Imprinting: Holder - Set-up charge $45 one color imprint only. Re-order charge $20
Lip Balm - Set-up charge per color $55 up to 3 colors, .20 running charge for each additional color after one. Re-order set-up charge $20 color.
Bottle - Set-up charge $45 per color. 2nd color running
charge $.20. Re-order set-up charge $20 per color.

Max. Imprint Area:
Holder - 1 1/2" W x 1 1/4" H;
Lip Balm - 1 1/2" W x 1" H;
Bottle - 2 1/2" W x 1 1/4" H.

Colors Available: Black, Blue, Green, Red
 
Item # 250 500 1,000 wt_100
SKT500- Sensation Sunkit $5.99 $5.59 $5.25 22 LBS
1 Day Service $7.49 $6.99 $6.56  
3 Day Service $6.89 $6.43 $6.04

 

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Shipping and Sales Tax Additional.

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  SPONSOR



  BIZARRE FUN FACTS


The ant, when intoxicated, will always fall over to its right side.

The California Department of Motor Vehicles has issued six driver's licenses to six different people named Jesus Christ.

Michael Jordan makes more money from Nike each year than all the Nike factory workers in Malaysia combined.

People in China and Japan die disproportionately on the 4th of each month because the words death and four sound alike, and they are represented by the same symbol.

Chicago is closer to Moscow than it is to Rio de Janeiro.

Dogs have two sets of teeth, just like humans. They first have 30 "puppy" teeth, then 42 adult teeth.

In 1950, President Harry Truman threw out the first ball twice at the opening day Washington DC baseball game; once right handed and once left handed.

A Swiss ski resort announced it would combat global warming by wrapping its mountain glaciers in aluminum foil to keep them from melting.

The chameleon has a tongue that is one and a half times the length of his body.

 

  COPY RIGHTS & SUBSCRIPTIONS

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