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Hello {!firstname}, April 20, 2004

Thank you again for subscribing to the BizPromo Newsletter.

Brought to you by Bizarre Promotions, Inc.

CONTENTS

Bizarre Thoughts
Events Planning Calendar
Case Studies
Item Of The Week
Bizarre Sales Sense
What's New
Bizarre Fun Facts
$500 Promo Winner
Sponsors
Copy Rights & Subscription Info

BIZARRE THOUGHTS

If you have ever moved to a new state or even a new city – you don’t always know where to shop, to bank, to buy pizza, to have your oil changed, your taxes done, you name it. The first few weeks are critical when trying to win over a new resident to try your business out. If you miss the window – the new resident will likely find a company to fill the void and they will stick with that company for many years, as long as the service and prices are great.

Real estate offices, utilities and moving companies are great places to get new resident lists from.

The use of Promotional Products, that are useful to new residents, such as Magnets, Sponges (compressed for mailings) as well as coupons welcoming and inviting the new resident to try your services are great ways to get the new residents attention.

Another great way to draw people into your business may include sending half of something, like half of a two-part key tag or the cap of a nice pen. The new resident can claim the other half when he or she comes into your business or tries your services.

Tapping into the new resident market can truly be a great source to generate new business.

Tim Somers
Bizarre Promotions, Inc.

EVENTS PLANNING CALENDAR

Thousands of organizations set aside specific days, weeks and months for recognition of social, political, cultural and historical events and causes.

These occasions offer a great opportunity to promote your business, organization or product.

Listed below you will find events featured over the next 4 weeks.

April: Alcohol Awareness Month
April: Cancer Control Month
April: National Autism Awareness Month
April: National Child Abuse Prevention Month
April: National Humor Month
April: National Lawn and Garden Month
April: National Occupational Therapy Month
April: National Parkinson's Awareness Month
April: National Pecan Month
April: National Poetry Month
April: National Youth Sports Safety Month
April: Straw Hat Month

April 18th -24th: National Library Week
April 18th - 24th: National Organ & Tissue Donor Awareness Week
April 18th - 24th: Administrative Professional's Week (formerly Secretary's Week)
April 18th - 24th: National Coin Week
April 18th - 24th: National Crime Victims’ Rights Week
April 18th- 24th: National Karaoke Week
April 18th -24th: National Park Week
April 18th - 24th: National Window Safety Week
April 18th - April 24th: National Volunteer Week
April 19th - 25th: National Wildlife Week
April 19th - 25th: National TV Turnoff Week
April 19th: Solar Eclipse
April 19th: 108th Boston Marathon
April 20th: Start of Taurus Astrological Sign
April 21st: Kindergarten Day
April 21st: Administrative Professional's Day (formerly Secretary's Day)
April 22nd: National Teach Children to Save Day
April 22nd: Take Our Daughters And Sons To Work Day
April 23rd: William Shakespeare's Birthday (1564)
April 24th: Astronomy Day
April 25th - May 1st: Jewish Heritage Week
April 25th: Earth Day
April 26th - 30th: National Playground Safety Week
April 27th: Babe Ruth Day: Anniversary
April 28th: Workers Memorial day
April 29th: Zipper Patented 1913
April 30th: Hair Stylist Appreciation Day
April 30th: Walpurgis Night
April 30th: National Arbor Day
May 1st - 8th: National Safe Kids Week
May 1st: Kentucky Derby
May 1st: May Day
May 1st: Law Day
May 1st: Lei Day
May 1st: Loyalty Day
May 1st: Mother Goose Day
May 1st: Unity in Diversity Day
May 1st: School Principals’ Day
May 2nd - 8th: Be Kind To Animals Week
May 2nd - 8th: National Family Week
May 2nd - 8th: National Postcard Week
May 2nd - 8th: National Teacher Appreciation Week
May 2nd - 8th: National Wildflower Week
May 2nd - 9th: Reading is Fun Week
May 3rd - 9th: National Historic Preservation Week
May 3rd: UN World Press Freedom Day
May 4th: National Teacher Day
May 5th: American Medical Association Founded -1847
May 5th: Cartoonists' Day
May 5th: Cinco de Mayo
May 6th - 12th: Nurse's Week
May 6th: No Diet Day
May 6th: Nurse's Day
May 6th: National Day of Prayer
May 8th: World Red Cross Day
May 8th: National Babysitters Day
May 8th - 16th: National Tourism Week

CASE STUDIES

Business to Business Promotion

Objective:
To increase name awareness and acquire new customers.

Strategy and Execution:
This seven-month mailing promotion identified problems and offered a specialty solution for 2,500 business accounts who are currently using competing trucking services. The first month, there was a toy horn in a box with the copy, "In the next six months we are going to be making a lot of noise." The second month featured a folder reading, "transportation problems are closing in on you...let ATS open them up" and included a letter opener. Each of the following months used common copy. "If transportation problems..." and a corresponding specialty item with name imprinted. For problems that "have you biting your nails," the mailer included a finger nail file. Problems that "have you in a sweat" provided an encapsulated truck-shaped sponge and the invitation "Let ATS dry them up." Problems which give headaches needed a packet of aspirin, and problems which "have you all fogged up" allowed the company to "clear their view" with a lens cleaning towlette. In the last month, "Now that you know the solution to your transportation problems...give ATS a call, we'll stick to our word," featured a magnet bearing the advertiser's 800-telephone-number.

Results:
It was reported that the promotion generated 53 customer responses for additional trucking loads which resulted in increased revenue of approximately $1 million.

ITEM OF THE WEEK

#BD03499
JERZEES Solid Cotton Pique Sport Shirtr>
$14.99 (S-XL)

(2XL's - $17.49, 3XL's $18.49, 4XL's $20.49)
Prices includes your embroidered chest size logo
We have most corporate logos on file - no set-up for logos on file.
A one time digitizing charge may apply for logos not on file - email us your logo for a quote info@businessduds.com
Special price based on logos up to 6,000 stitches, additional charge may apply for logos over 6,000 stitches.
6.5 oz., 100% combed, ringspun cotton (birch is 99% cotton/1% polyester) pique tubular sport shirt. Taped welt collar and welt cuffs. Two-button continental placket with horn buttons. Double-needle stitched hemmed bottom.
ADULT: SMALL, MEDIUM, LARGE, XLG, 2XL, 3XL, 4XL (3 & 4XL not available in all colors)
YOUTH: Y6-8, Y10-12, Y14-16, 18-20
COLORS: BLACK, SPORTS GREY, BIRCH, BALTIC BLUE, TRUE NAVY, TRUE ROYAL, DEEP PURPLE, MAROON, TRUE RED, FOREST GREEN, MALLARD GREEN, BUTTER, PUTTY, WHITE
Ready to order: https://secure.heritage.com/promostuff4u/catalog.asp

BIZARRE SALES SENSE

Salespeople – we all try to avoid them, no one seems to like them, but as business owners we need them. Prove the masses wrong and learn to develop sales skills that will have people thinking differently about the selling process.

Put yourself on the other side – you know what you hate about salespeople so don’t be a salesperson that over sells your product – most customers know what they want and are just looking to compare your service and prices to your competition.

Keep these key points in mind when talking with customers:

Listen, Listen, Listen – don’t talk about yourself, don’t talk about your products, don’t talk about your services and don’t recite that fine tuned sales pitch!

Sell with questions, not answers – once you know what the customer wants you may then offer up your services or products to fill their needs.

Treat and talk to your prospects like they are family – speak normally, no exaggerated tones, no hypnotic sounding speech patterns.

Give quick and short answerers – do not ramble on and on over selling the prospect.

Then in closing be sure to invite your prospect to take action – if you get the prospect to feel as if you are not a salesperson, just another human offering up solutions to their particular needs – you will have the advantage over any other salesperson in your field.

WHAT'S NEW

The New Bic Brite Liner (Highligter)
Extra Large Barrel
Textured Rubber Grip
Won't dry out, even if left uncapped for 7 days

ITEM #BLGXL

.65 each - Minimum 250 pieces.
(PLUS FREE SHIPPING)

Barrel Colors w/Matching Ink:
Yellow, Pink, Green, Orange or Blue.

Barrel Imprint: 1 1/2" x 1 1/4"
Cap Imprint: 1 3/8" x 1 1/4"
Color 1: included.
Color 2: add $.10(C) per marker.
Color 3: add $.10(C) per marker.
Color 4: add $.10(C) per marker.
Add $.10(C) per marker for each color in second location. Up to 4 colors available on any cap/barrel combination.

Imprint Colors Specify:
1. Many Stock colors to choose from.
2. Custom color match, specify PMS number: add $32.00(F) per color.

Production time: 5 working days

Shipping: FREE SHIPPING

SALE ENDS JULY 1, 2004

Ready To Order

BIZARRE FUN FACTS

On an average day, Americans eat 24,657,534 hot dogs. And, we’d assume, a near-equal number of buns.

Over half of all Americans live within 50 miles of their birthplace.

No square (not rectangular) piece of dry paper can be folded in half more than seven times.

The biggest lobster ever caught, in 1934, weighed 42 pounds. That’s a lot of melted butter.

$500 PROMO WINNER

Congratulations to CreativeKnack.com
Winner of our $500 in Promotional Products give-a-way for March

At CreativeKNACK, we'll take your home movies and create an enjoyable movie experience, adding music, transitions, and titling. We also edit raw video from school projects, music videos, or anything else you can imagine, edit and author to DVD or VHS. We also offer Graphics Design, Photo Editing, Custom Cards, Invitations, Brochures, Flyers, & More.
Visit us at www.Creativeknack.com