New Page 1

Hello {!firstname}, April 8, 2004

Thank you again for subscribing to the BizPromo Newsletter.

Brought to you by Bizarre Promotions, Inc.

CONTENTS

Bizarre Thoughts
Events Planning Calendar
Case Studies
Item Of The Week
Bizarre Sales Sense
What's New
Bizarre Fun Facts
$500 Promo Winner
Sponsors
Copy Rights & Subscription Info

BIZARRE THOUGHTS

Spring is in the air...and Golf Balls are starting to fly here in Michigan.

I can't tell you how warm and fuzzy it made me feel to see the local driving ranges full of happy golfers. With the recent break in the unpredictable Michigan weather I too have dusted off the old clubs.

Being involved with Promotional Products, I know that Golf doesn't stop just because it snows here in Michigan. We are constantly filling Golf related orders throughout the year.

Although courses may still be frozen or soggy in much of the country, golfers everywhere are anxious for those golf outings to start again.

Golf outings are a great way to expose your company to potential clients - it's one of my favorite types of promotions. We typically provide the outings with Plastic Bags (printed with he Bizarre logo) for free and include a Promotional Item (usually non-Golf related) to be stuffed in the bag along with all the other goodies they are giving to the golfers.

So start planning your Golf Outing sponsorships now. Your local Golf Course should already have dates booked for up coming outings - contact the coordinators and see how you can participate.

A donation of Golf Balls, Towels, Tees or any other item sporting your logo will always be welcomed by outing coordinators.

Tim Somers
Bizarre Promotions, Inc.

EVENTS PLANNING CALENDAR

Thousands of organizations set aside specific days, weeks and months for recognition of social, political, cultural and historical events and causes.

These occasions offer a great opportunity to promote your business, organization or product.

Listed below you will find events featured over the next 4 weeks.

April: Alcohol Awareness Month
April: Cancer Control Month
April: National Autism Awareness Month
April: National Child Abuse Prevention Month
April: National Humor Month
April: National Lawn and Garden Month
April: National Occupational Therapy Month
April: National Parkinson's Awareness Month
April: National Pecan Month
April: National Poetry Month
April: National Youth Sports Safety Month
April: Straw Hat Month

April 10th: National D.A.R.E. Day
April 10th: Safety Pin Patented 1849
April 11th -17th: National Garden Week
April 11th - 17th: Pan-American Week
April 11th: Barbershop Quartet Day
April 11th: Easter Sunday
April 12th - 18th: Young People's Poetry Week
April 12th-18th: Egg Salad Week
April 12th: Polio Vaccine: Anniversary
April 13th: Thomas Jefferson’s Birthday (1743)
April 14th: Pan-American Day
April 15th: Income Tax Due
April 16th: National Youth Service Day
April 17th: National Auctioneers Day
April 18th -24th: National Library Week
April 18th - 24th: National Organ & Tissue Donor Awareness Week
April 18th - 24th: Administrative Professional's Week (formerly Secretary's Week)
April 18th - 24th: National Coin Week
April 18th - 24th: National Crime Victims’ Rights Week
April 18th- 24th: National Karaoke Week
April 18th -24th: National Park Week
April 18th - 24th: National Window Safety Week
April 18th - April 24th: National Volunteer Week
April 19th - 25th: National Wildlife Week
April 19th - 25th: National TV Turnoff Week
April 19th: Solar Eclipse
April 19th: 108th Boston Marathon
April 20th: Start of Taurus Astrological Sign
April 21st: Kindergarten Day
April 21st: Administrative Professional's Day (formerly Secretary's Day)
April 22nd: National Teach Children to Save Day
April 22nd: Take Our Daughters And Sons To Work Day
April 23rd: William Shakespeare's Birthday (1564)
April 24th: Astronomy Day
April 25th - May 1st: Jewish Heritage Week
April 25th: Earth Day
April 26th - 30th: National Playground Safety Week
April 27th: Babe Ruth Day: Anniversary
April 28th: Workers Memorial day
April 29th: Zipper Patented 1913
April 30th: Hair Stylist Appreciation Day
April 30th: Walpurgis Night
April 30th: National Arbor Day

CASE STUDIES

Trade Show Traffic Builder

Objective:
To introduce a new product line to the media and to prospects at a trade show.

Strategy and Execution:
At a highly competitive trade show for the computer industry, the software company wanted to be the "Main Event." Using the boxing analogy, 2000 key accounts were mailed a logo-imprinted white box which held a boxing glove for the left hand along with an invitation to the company's booth. The booth featured a regulation boxing ring with Olympic hopefuls sparring for three rounds at a time. Those coming to the booth with the left-hand boxing glove received company literature and the companion right-hand glove which was then autographed by Joe Frazier. Booth staff wore logo-imprinted golf shirts and passed out "Main Event - Software Champion" buttons and shopping bags to all who stopped by. Imprinted mouse pads were given to serious visitors. Meanwhile, the media received a custom white box which contained a bottle of sparkling wine with the company name etched on the bottle plus two imprinted crystal glasses, a silver stopper and a new product mockup with pertinent information.

Results:
It was reported that sales increased 22% in the fourth quarter. An award for the best booth at the show was earned and trade, local and national media coverage was generated.

ITEM OF THE WEEK

No desktop is complete without a Cube-Pad(R).

Size: 3" x 3" x 3"
Features: Optional pen/pencil hole Approximately
600 Sheets Individually shrink-wrapped
Lead Time: 7 Days
Standard Imprint Colors: Black, Blue, Brown, Burgundy, Copper, Dark Blue, Dark Gray, Gold, Green, Ivory, Light Gray, Orange, Pink, Process Blue, Purple, Red, Reflex Blue, Silver, Teal, Yellow
PAD-3 - 547w
125 $2.99 ea.
250 $2.25 ea.
500 $1.85 ea.
1,000 $1.75 ea.
2,500 $1.65 ea.
Additional Color charge
125 $.67
250 $.59
500 $.54
1,000 $.53
2,500 $.52
Optional Sheet Imprint
125 $1.25
250 $.83
500 $.56
1,000 $.43
2,500 $.37
Price includes the same imprint/design in the same standard color on all 4 sides and individual shrink-wrapping
Set-Up: $35.00 (g) per color/design
Sheet Set-Up: $35.00 (g) per color
Pen/Pencil Hole: $.35 (g) each. 1/4" standard; 1/2" optional. If not specified, we will use 1/4"
Pricing based on camera ready artwork. Shipping and Sales Tax are additional and to be determined.
SALE PRICES ENDS - APRIL 30, 2004

BIZARRE SALES SENSE

Sales Tactics in a Competitive Marketplace

Be creative…a good salesperson can create demand where it does not exist. Your message weather you are using a face-to-face meeting, phone calls, written presentations, video or slide shows or even an email, should introduce a new way of thinking.

Your prospects have seen your competition so you need to think of creative ways to present your message (sales pitch). You may have the best price out there, but if your not excited and your presentations are not exciting, your bottom line won’t be exciting either.
Be more than a harvester of existing business – break the rules, make some noise and start trend that will launch your business to the top of a Competitive Marketplace.

WHAT'S NEW

CARABINER HIGHLIGHTER

Great New highlighter with ink matching trim color in four vibrant colors and a Carabiner.

Features: Standard White Barrel Choose from 4 Highlighter colors Ink matches trim color Removable cap Quick lead time Large imprint area.

Lead Time: 4 Days

Highlighter Colors: Blue, Green, Orange, Yellow

300 - .79
500 - .72
1000 - .62
2500 - .52
5000 - .49
Pack Weight - 3.5 lbs. per 100

Mention the BizPromo Newsletter and get 10% Off this item
Set-up: FREE
Price includes a one color, one location imprint
Additional Imprint Color: Add $.11 for second imprint color per item
Imprint area: Barrel 1-1/2" x 1/2"
Shipping and Sales Tax additional and to be determined

BIZARRE FUN FACTS

The average person sees approximately 3,000 advertisements each day.

A teaspoon holds 120 drops of water.

Dolphins sleep with one eye open.

The United States uses about 85 million tons of paper each year.

$500 PROMO WINNER

Congratulations to CreativeKnack.com
Winner of our $500 in Promotional Products give-a-way for March

At CreativeKNACK, we'll take your home movies and create an enjoyable movie experience, adding music, transitions, and titling. We also edit raw video from school projects, music videos, or anything else you can imagine, edit and author to DVD or VHS. We also offer Graphics Design, Photo Editing, Custom Cards, Invitations, Brochures, Flyers, & More.
Visit us at www.Creativeknack.com