Hello,                                                                                      February 10, 2005

 

Thank you for subscribing to the BizPromo Newsletter.

Brought to you by Bizarre Promotions, Inc.

 

CONTENTS

Bizarre Thoughts
Events Planning Calendar
Case Studies
Item Of The Week
Bizarre Sales Sense
What's New
Bizarre Fun Facts
Copy Rights & Subscription Info

 
BIZARRE THOUGHTS


F*REE Traffic To Your Website.

Generating traffic to your website is very challenging these days. You can not depend on simply submitting your website to search engines in the hopes that you will get listed on the first few pages of search results.

My Website has been up for over 10 years, with no luck of getting listed in the top 1,000 pages let alone the first 3 pages of search engine results.

The facts are simple...If you are not on the first page or maybe even the second page of search engine results you are missing out on potential new business.  These are hungry customers that want and need your services - they are searching for you!!

Last year I averaged $350.00 per month to be listed in 3 of my local area phone books.  After doing some tests using Pay-Per-Click Advertising - I found that I could generate far more business by using Overture's Pay-Per-Click Advertising

Setting my budget at $0.25 per click - for that same $350.00 per month I am targeting 1,400 potential customers a month.  These are customers that are searching for the products (keywords) that I have listed in my Pay-Per-Click campaign.

It's pretty cool to search for one of my keywords like "Embroidered Shirts" and see my ad listed among 915,000 results that Embroidered Shirts comes back with in a Yahoo search.  I am sure my website is listed among those 915,000 results, but with only 10 listings per page - that's 91,500 pages I am competing with for F*ree Search Engine results.

Overture's results are powered by Yahoo searches and a few other top search engines.  So the exposure you will get with a Pay-Per-Click advertising campaign is incredible.

I have also started using Google, FindWhat.com, Enhance.com and 7search.com Pay-Per-Click search engines. 

With most of these Pay-Per-Click search engines you can target locally, nationally or even internationally focused advertising campaigns.

F*Ree Traffic to your Website would be ideal - but in all reality it is not achievable for most.  Give Pay-Per-Click Advertising a test drive for a few months - see if it's right for your business.



Tim Somers
Bizarre Promotions, Inc.

 

 
EVENTS PLANNING CALENDAR

Thousands of organizations set aside specific days, weeks and months for recognition of social, political, cultural and historical events and causes.

These occasions offer a great opportunity to promote your business, organization or product.

Listed below you will find events featured over the next few weeks.

FEBRUARY


February-12 Lincoln's Birthday
February-14 St. Valentine's Day
February-17 National Public Science Day
February-17 Random Acts of Kindness Day
February-21 President's Day
February-22 George Washington's Birthday
 

March

Academy Awards Month
American Red Cross Month
Cataract Awareness Month
Frozen Food Month
Humorists Are Artists Month
Mental Retardation Month
Music in Our Schools Month
National Chronic Fatigue Syndrome Awareness Month
National Craft Month
National Feminie Empowerment Month
National Flour Month
National Furniture Refinishing Month
National Noodle Month
National Nutrition Month
National "On-Hold" Month
National Peanut Month
National Professional Social Work Month
National Sauce Month
National "Talk With Your Teen About Sex" Month
National Women's History Month
Philatelic Literature Month
Poison Prevention Awareness Month
Rosacea Awareness Month
Spring Month
Youth Art Month
 
March Weekly Observances
Newspaper in Education Week: 1-5
Read Me Week: 1-5
National Cheerleading Week: 1-7
Return the Borrowed Books Week: 1-7
Universal Human Beings Week: 1-7
National Write a Letter of Appreciation Week: 1-7
Iditarod Race: 5-20
Celebrate Your Name Week: 6-12
Girl Scout Week: 6-12
Save Your Vision Week: 6-12
Help Someone See Week: 6-13
National School Breakfast Week: 7-11
Newspaper in Education Week: 7-11
National Procratination Week: 7-13
Universal Women's Week: 8-14
Campfire USA Birthday Week: 14-20
International Brain Awareness Week: 14-20
Severe Weather Awareness Week: 17-23
National Agriculture Week: 20-26
National Bubble Blowers Week: 20-26
National Animal Poison Prevention Week: 20-26
National Message Safety Week: 20-26
National Spring Fever Week: 20-26
Anonymous Giving Week: 21-27
National Cleaning Week: 27 - 4//2
Pediatric Nurse Practitioner Week: 27 - 4/2
Egg Salad Week: 28- 4/3
National Sleep Awareness Week - 29 - 4/2

March Daily Observances
Peace Corps Day: 1
Pig Day: 1
NEA's Read Across America Day: 2
Benjamin Harrison Day: 4
Hug a GI Day: 4
International Scrapbooking Day: 4
Babysitter's Safety Day: 5
Girl Scout Day: 6
Namesake Day: 6
Fun Facts About Names Day: 7
Organize your Home Office Day: 8
Learn What Your Name Means Day: 9
Nametag Day: 10
Dream 2005 Day: 11
Genealogy Day: 12
Good Samaritan Involvement Day: 13
National Open An Umbrella Indoors Day: 13
National Children's Craft Day: 14
Ides of March: 15
True Confessions Day: 15
Freedom of Information Day: 16
National Common Courtesy Day: 16
Absolutely Incredible Kid Day: 17
Awkward Moments Day: 18
Forgive Mom and Dad Day: 18
National Quilting Day:
Great American Meat Out Day: 20
National Agriculture Day: 20
Act Happy Day: 21
Memory Day: 21
National Dance Day: 21
As Young As You Feel Day: 22
American Diabetes Association Alert Day: 22
International Goof-off Day: 22
World Day for Water: 22
Near Miss Day: 23
World Meteorological Day: 23
Pecan Day: 25
Bunny Bop & Hop Day: 26
Legal Assistants Day: 26
Make Up Your Own Holiday Day: 26
Education and Sharing Day: 27
Kite Flying Day: 27
Quirky Country Music Song Titles Day: 27
Knights of Columbus Founders Day: 29
National Mom & Pop Business Owner's Day: 29
Doctor's Day: 30

 

 
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CASE STUDIES

Keep Customers Coming Back With Promotional Products

Customers who receive promotional products, on average, return sooner and more frequently, and spend more money than customers who receive coupons. In two separate studies, SMU researchers tested whether promotional products would outperform coupons in the area of repeat business and sales.

F I N D I N G S

Study One - Food Delivery Service

Customers who received promotional products reordered up to 18% sooner than those who received coupons and up to 13% sooner than those who received no promotion.

Customers who received promotional products also averaged up to 18% more orders than those receiving coupons and up to 13% more than those who received nothing.

In summary, customers who received promotional products reordered more quickly and ordered more often that those who received no promotional products.


Consumer Promotion

Objective:
To introduce new branch location, secure new accounts, retain 90% of customer base and increase deposits.

Strategy and Execution:
"A Branch About to Blossom" and "Taking Root at Trappe Center" were the themes created for a three-week grand opening celebration of a new branch, and specialties, premiums and prizes enhanced the move. Present customers were targeted by direct mail with a brochure outlining branch services and the grand opening schedule. Recipients were invited to bring in the enclosed grand prize drawing form which had a questionnaire on the reverse. On two Saturdays, the branch kept extended hours for visitors who received a logo-imprinted neon visor, gardening gloves, litter bag and a dollar sign pencil. Among the daily prizes were imprinted mugs containing packets of seeds and tote bags. Premiums for deposits included a Flowers of Monet book, a Sierra Club journal and a pen. During the opening period, flower decorations filled the lobby and balloons in red/white/blue with yellow ribbons in support of the Persian Gulf troops adorned the roof. A clown balloon sculptor created flower gifts for those attending the Saturday openings. Newspaper advertising and a public relations campaign supplemented the promotion.

Results:
All goals were reportedly reached or exceeded: retention of 90% of customer base was met, deposit amounts exceeded goal by 225% and the new accounts goal was exceeded by 209%.

 

 
ITEM OF THE WEEK


 
 
FULL SIZE STAND UP STAPLER
Item Number: OFS500  
Color: Blue, Green, Red
Item Size: 5 7/8" x 3"
Production Time: 1-3 weeks
Wt./100: 35  lbs.
Item Number qty. 100 qty. 250 qty. 500 units of measure
OFS500 - Standard $3.50 $3.45 $3.00 per PIECE
Same Day Service $5.43 $5.36 $5.21
1 Day Service $4.53 $4.46 $4.34
3 Day Service $4.16 $4.11 $3.99
 
Product Details:
FULL SIZE STAND UP STAPLER
Imprint Information:
Max Imprint Area : 2 1/2" x 5/16" (Side), 1" x 3/4" (Front)
 
Order Information:
Imprinting: Set-up charge $45 per color/location
2nd color/location running charge $.20 - plus additional Set-Up

No Art charge with camera-ready art. Production Time 1 to 3 weeks.


Shipping / Sales Tax additional and to be determined.

Ready to order: https://secure.heritage.com/promostuff4u/catalog.asp


 



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BIZARRE SALES SENSE


If you are usng eMail to quote and market to prospects you will want to pay close attention to the following.

eMail Filters may be stopping your quotes or marketing material from reaching your prospects inbox.  Below you will find some keywords (Trigger Words) That May Cause Email Filters To Delete Your Email.


- First 8 characters of the From address are digits
- Subject contains "advertisement" or "adv"
- Body contains "money back"
- Body contains "cards accepted"
- Body contains "spam removal instructions"
- Body contains "extra income"
- Subject contains "!" AND Subject contains "$"
- Subject contains "!" AND Subject contains "free"
- Body contains ",000" AND Body contains "!!" AND Body contains "$"
- Body contains "Dear friend"
- Body contains "for free?"
- Body contains "for free!"
- Body contains "Guarantee" AND Body contains "satisfaction" OR "absolute"
- Body contains "more info" AND Body contains "visit " AND Body contains "$"
- Body contains "SPECIAL PROMOTION"
- Body contains "one-time mail"
- Subject contains "$$"
- Body contains "$$$"
- Body contains "order today"
- Body contains "order now!"
- Body contains "money-back guarantee"
- Body contains "100% satisfied"
- To address contains "friend@"
- To address contains "public@"
- To address contains "success@"
- From address contains "sales@"
- From address contains "success."
- From address contains "success@"
- From address contains "mail@"
- From address contains "@public"
- From address contains "@savvy"
- From address contains "profits@"
- From address contains "hello@"
- Body address contains " mlm"
- Body address contains "@mlm"
- Body address contains "///////////////"
- Body contains "check or money order"
- Body contains "click here" or "click below" (try using "visit here" instead)

=> THINKING CAP TIME

It's going to take a little more creativity on your part to write emails that won't be deleted by filters.  You'll need to replace trigger words with equally effective non-trigger words.  But don't worry -- that's why the Thesaurus was born!

"Failure is only an opportunity to begin again more intelligently."

Henry Ford (1863-1947)
American industrialist, inventor

 



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WHAT'S NEW


 
ANTI-BACTERIAL GEL CARABINER
Item Number: ABL510  
Color: Translucent, Clear
Item Size: 5" x 1 3/4"
Production Time: 1-3 weeks
Wt./100: 20  lbs.
Item Number qty. 500 qty. 1000 qty. 2500 units of measure
ABL510 - Standard $3.35 $3.10 $2.85 per PIECE
Same Day Service $5.03 $4.65 $4.28
1 Day Service $4.19 $3.88 $3.56
3 Day Service $3.85 $3.57 $3.28
 
Product Details:
ANTI-BACTERIAL GEL CARABINER
Imprint Information:
Max Imprint Area : 2 1/2" x 1 1/8"
 
Order Information:
Imprinting: Set-up charge per color/location $45
2nd color/location running charge $.20 per color. Plus additional Set-Up Product is hypoallergenic.

Shipping / Sales Tax additional and to be determined.

Ready to order: https://secure.heritage.com/promostuff4u/catalog.asp

MENTION THE BIZPROMO NEWSLETTER AND GET 15% OFF THIS ITEM.

Excludes screen, shipping and sales tax charges.

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BIZARRE FUN FACTS

The Philadelphia mint produces 26 million pennies per day!

A lightning bolt generates temperatures five times hotter than those found at the sun's surface!

A violin contains about 70 separate pieces of wood!

It is estimated that 4 million "junk" telephone calls, phone solicitations by persons or programmed machine are made every day in the United States!

It takes glass one million years to decompose, which means it never wears out and can be recycled an infinite amount of times!

Forest fires move faster uphill than downhill!

Almost half the newspapers in the world are published in the United States and Canada!
 

 
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COPYRIGHTS & TELL A FRIEND

Copyright 2005 Bizarre Promotions, Inc.
Promostuff4u.com - BusinessDuds.com All Rights Reserved

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