Hello,                                                                                        January 20, 2005   Thank you for subscribing to the BizPromo Newsletter. Brought to you by Bizarre Promotions, Inc.

 

CONTENTS

Bizarre Thoughts Events Planning Calendar Case Studies Item Of The Week Bizarre Sales Sense What's New Bizarre Fun Facts Copy Rights & Subscription Info

 

BIZARRE THOUGHTS

Do you ever email prospects and they do not REPLY to your emails? Here are a few suggestions to increase your prospect email replies. 1. Always include their first name in the beginning of the SUBJECT line of the email. Something like this: Subject: Zophia – Here is the quote you requested or Subject: Zophia - nice meeting you at WHY is using a prospects name so important? Because of all the SPAM email (Junk Email) everyone received daily. Most will just DELETE any email that they do not instantly recognize without ever reading it. They aren't being mean, just trying to save some time. By adding your prospects NAME in the subject line, they know at least that (a) you know their name, so it's not junk email or bulk email, and (b) you took the time to put their name there. 2. Keep the TEXT you actually write in your email as short as possible, to the point, and include a couple of questions, for them to reply to. 3. Follow up with a brief email to your prospect every 2-3 days until they either give you the sale or appointment you are asking for.  Or they may demand to be removed from your emails, which I suggest you do. 4. Never assume that the person is IGNORING you. Remain positive and excited in ALL your replies, even if it is email reply #38 and it's been 6 months. 5. If you are using Outlook or a similar program – be sure to set follow up dates to keep plugging away at the prospect. 6. Remember, EMAILS only WARM up your prospect. The personal touch of conversation will get the sale in the end. Tim Somers Bizarre Promotions, Inc.

 

EVENTS PLANNING CALENDAR

Thousands of organizations set aside specific days, weeks and months for recognition of social, political, cultural and historical events and causes. These occasions offer a great opportunity to promote your business, organization or product. Listed below you will find events featured over the next few weeks. FEBRUARY AMD Awareness Month American Heart Month American History Month American Music Month Biorhythm Health Month Black History Month Canned Food Month Celebration of Chocolate Month Creative Romance Month Great American Pies Month Human Relations Month International "Boost" Your Ego Month International Embroidery Month International Friendship Month International Twit Award Month Marfan Syndrome Awareness Month National Cat Health Month National Cherry Month National Children's Dental Health Month National Fiber Focus Month National Snack Food Month National Weddings Month National Wild Bird Feeding Month Potato Lover's Month Responsible Pet Owner Month Return Shopping Carts To the Supermarket Month Sleep Safety Month Vegetation Month February-2 Groundhog Day February-3 Patient Recognition Day February-8 Boy Scout Day February-8 Mardi Gras / Carnival February-9 Ash Wednesday February-9 Chinese New Year February-12 Lincoln's Birthday February-14 St. Valentine's Day February-17 National Public Science Day February-17 Random Acts of Kindness Day February-21 President's Day February-22 George Washington's Birthday   March American Red Cross Month Irish-American Heritage Month National Colorectal Cancer Awareness Month Women's History Month Save Your Vision Week (March 7 - 13) National Poison Prevention Week (March 14 - 20) Greek Independence Day (March 25) Education and Sharing Day, U.S.A. (TBA)

 

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CASE STUDIES

Class: Business to Business Type: More Than $10 Per Recipient Objective: To increase awareness of the advertiser's commercial loan program; to add five new commercial loans. Strategy and Execution: Decision-makers at 200 small to medium size businesses were targeted by mail to receive promotional products packaged in brochures. In each piece, product and copy were related, e.g., a money clip with copy pointed out "...after 100 years, we've got things rolling at a pretty good clip." Or, "We'd like to show you the light" about commercial loans with an enclosed pen light. Results: By as early as one third of the way into the six-month program, "we have achieved 40% of our goal of direct business inquiries," said the advertiser's vp of planning and development.

 

ITEM OF THE WEEK

Auto Visor CD Case This Auto Visor CD Case provides easy access to your CDs while driving offering exposure to your prospects everyday. Price: Quantity:      96      240      576      1008      Pack    Weight Each:          4.49    4.19     3.99      3.79       48       15 lbs. Lead Time (US): 5   Item Colors: All Black, Red, Royal, Yellow Product ID: 45077 Set-Up Charge: $40.00 Price includes a 1 color imprint. Shipping / Sales Tax additional and to be determined. Ready to order: https://secure.heritage.com/promostuff4u/catalog.asp

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BIZARRE SALES SENSE

Consumers spent a record $117 billion online in 2004. If your products or services are marketable online (who's aren't) here is a list of where consumers are spending online dollars. 33.85% of online shoppers visited auctions before Christmas 2004. HitWise researched the favorite online shopping destinations for Christmas holidays in 2004.  For the week preceding Christmas online shoppers turned mostly to auctions and department store Web sites. Top shopping subcategories Subcategories % of purchasing visits 1. Auctions 33.85% 2. Department Stores 12.36% 3. Rewards and Directories 13.69% 4. Computers 8.56% 5. Appliances and Electronics 6.67% 6. Apparel and Accessories 6.11% 7. Video and Games 5.85% 8. Books 5.73% 9. House and Garden 3.93% 10. Automotive 3.58% 11. Sport and Fitness 3.07% 12. Music 2.88% 13. Toys and Hobbies 2.62% 14. Classifieds 2.35% 15. Flowers and Gifts 2.03% What ever category your product or service fits into - it makes sense to get your share of the online craze that is only going to grow year after year.  Online auctions clearly are a great place to start marketing your products. eBay Stores has a one month no cost trail special going right now: Open an eBay Store and test the auction market for your products   Source: Hitwise

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WHAT'S NEW

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BIZARRE FUN FACTS

There are over 58 million dogs in the U.S! Dogs and cats consume over $11 billion worth of pet food a year! Fingernails grow nearly 4 times faster than toenails! Humans blink over 10,000,000 times a year! In the year 2000, Pope John Paul II was named an "Honorary Harlem Globetrotter."! Every second, Americans collectively eat one hundred pounds of chocolate A fetus develops fingerprints at eighteen weeks! The fear of vegetables is called Lachanophobia!..

 

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COPYRIGHTS & TELL A FRIEND

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