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Hello,                                                                                     January 11, 2006

 

Thank you for subscribing to the BizPromo Newsletter.

Brought to you by Bizarre Promotions, Inc., your source for
over 750,000 Promotional Products and Custom Embroidery.


  CONTENTS

Bizarre Thoughts
Events Planning Calendar
Case Studies
Item Of The Week
Bizarre Sales Sense
What's New
Bizarre Fun Facts

Copy Rights & Subscriptions


  BIZARRE THOUGHTS

Happy New Year!

Most of 2005 all I heard is Blog, Blog, Blog.  If you do not know what a "Blog" (short for weblog) is you really need to get out more...

I really didn't see what all the fuss was about - I visited a few Blogs here and there throughout the year but just didn't get it.  I really didn't have the time to waste reading a bunch of useless dribble.

Then I read a great story on what a great resource of information Blogs are.  And how they can drive traffic to your website.  So I dug a little deeper, started doing some web searches using keywords that my customers might use, Pens, Magnets etc.

I clicked away at the search results - to my surprise I found a host of Blogs featuring the keywords I searched for - all linking back to the main page of some of my competitors.

So I thought why not give this Blog thing a go - On November 22, 2005 I went to Blogger.com (a Free Blog service) and set up my Promotional Products Blog within 5 minutes.

I put a few postings on over the next few weeks and in less then three weeks I received an order for the Custom Imprinted Donut Boxes I featured on my Blog.  Need I say more - I asked the new customer how she found us - I was told she did a search on Google for "Custom Donut Boxes" and the Bizarre Promotions Blog was on the first page.

If you have not considered using a Blog you should start 2006 off by setting up a Blog for your company - this truly is a great way to get some Free traffic to your website.

Check out Blogger.com
Bizarre Promotions Blog

Tim Somers

Bizarre Promotions Inc. has been providing marketing solutions through promotional products to businesses for over 17 years.  With over 750,000 promotional products and custom embroidered wearables for every budget. 


  EVENTS PLANNING CALENDAR


January

January: National Blood Donor Month
January: National Glaucoma Awareness Month
January: National High Tech Month
January: National Hot Tea Month
January: National Personal Self-Defense Awareness Month
January: National Poverty in America Awareness Month
January: Oatmeal Month
January 13th: National Clean Off Your Desk Day
January 15th: Martin Luther King Jr.’s Birthday (1929)
January 16th: National Nothing Day
January 16th: Religious Freedom Day
January 17th: Benjamin Franklin’s Birthday (1706)
January 19th: Edgar Allen Poe's Birthday (1809)
January 20th: Martin Luther King Jr. Holiday
January 20th: Start of Aquarius astrological sign
January 22nd: Celebration of Life Day
January 23rd: National Handwriting Day
January 24th: Gold Discovered In California -1848
January 26th: Super Bowl Sunday
January 26th: Australia Day
January 27th: Wolfgang Amadeus Mozart's Birthday (1756)
January 30th: Franklin Delano Roosevelt's Birthday (1882)

February

February: American Heart Month
February: National African American Heritage Month
February: National Bird Feeding Month
February: National Cherry Month
February: National Children’s Dental Health Month
February: National Hot Breakfast Month
February: National Sign Up for Summer Camp Month
February: National Weddings Month
February: Return Shopping Carts to the Supermarket Month
February 1st: Chinese New Year - The Year of the Sheep/Goat
February 1st: National Freedom Day
February 1st: Robinson Crusoe Day
February 1st: Women’s Heart Health Day
February 2nd: Groundhog Day
February 3rd - 7th: National School Counseling Week
February 3rd - 8th: National Consumer Protection Week
February 5th: National Girls and Women in Sports Day
February 6th: Babe Ruth's Birthday (1895)
February 7th: Charles Dickens' Birthday (1812)
February 8th: Boy Scouts of America Founded -1910
February 10th - 14th: Cardiac Rehabilitation Week
February 10th - 16th: National Child Passenger Safety Awareness Week
February 10th - 11th: Westminster Dog Show
February 11th: Thomas Alva Edison's Birthday (1847)
February 12th: Abraham Lincoln's Birthday (1809)
February 12th: Charles Darwin's Birthday (1809)
February 14th - 17th: Great Backyard Bird Count
February 14th - 21st: National Condom Week
February 14th: Ferris Wheel Day
February 14th: Valentine’s Day
February 15th: Galileo Galilei's Birthday (1564)
February 15th: Susan B Anthony Day
February 16th - 22nd: National Engineer's Week
February 17th: Presidents’ Day
February 17th: Washington's Birthday (observed)
February 20th: Start of Pisces astrological sign
February 21st: United Nations' International Mother Language Day
February 22nd: George Washington's Birthday (1732)
February 25th: Spay Day USA
February 28th: Floral Design Day 
 


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  CASE STUDIES

Class:  Multiple Audience Promotion

Objective:  To thank major advertisers and employees for support during the baseball team's National League Championship and quest for the World Series.

Strategy and Execution:  Since advertisers increased their space purchases during the Atlanta Braves' winning season and employees had to work harder with the expanded editions of the paper, the publishers used specialty advertising to say thank you. As a commemorative gift, a Lucite embedment paperweight featuring the front page of the newspaper printed the day the team won the National League Championship was presented to major advertisers by the salesperson handling each account. Employees were given by their immediate supervisor a coffee cup showing headlines from the series with "Our Team's a Winner Too." Inside the mug was a personal message from the publisher thanking each employee for their team effort (copy: "So lift this cup in a toast to the Braves. But lift it, too, in a toast to yourself. You earned it.")

Results:  The advertiser described the paperweight as the "best marketing tool we have used in nine years with the Atlanta Newspapers," and reported a "large number of thank you replies."
 


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  BIZARRE SALES SENSE


Communicating Effectively with Your Leads
By Brent Payne

Key to generating interest in your product and motivating a prospect to take action to invest in what you have to offer is to make your own high levels of enthusiasm and motivation for your product apparent. This energy coupled with a sincere interest in understanding their needs and desires will help to build trust and rapport.

Think back to the days when you were first evaluating your product and business opportunity. How were you communicated to? What was the most important issue for you? What drove you to actually invest in the product or move forward with the business opportunity? Perhaps financial freedom is what motivated you; perhaps it was the freedom to live the lifestyle that you choose. Taking a moment now to get back in touch with the thoughts, feelings of excitement, concerns and anxieties that you first experienced. This should give you some insight into what they may be feeling now. If you can help your prospect to understand that these feelings are perfectly natural you will be on your way to gaining their valued trust.

It may also be beneficial to talk to your peers and mentors within your network community. Doing so will help to give you different points-of-view, opinions and feedback. From this research you can enlarge on your picture of what drives and motivate individual prospects.

Before you call a lead or prospect directly, be prepared in advance. Gather their name and any other pertinent information, then before you dial the phone be sure you have plenty of time in your schedule and be prepared to talk about your offering and listen to their needs and fears. Have a few testimonials handy, as these can be helpful examples that lend themselves to the lead visualizing themselves in the similar situations. As much as you may like, however, do not focus only on those examples that sound too good to be true, as many people may take them to be just that. Rather, be prepared to interject your own experiences and stories as they will help to build on the sense of trust especially as they relate to your concerns and how they were addressed or overcome.

Be prepared to leave any sales pitch or actual selling until the end of the call or meeting. Seek to educate, interest and motivate your lead first and look for ways to offer solutions to their needs and problems. Show the benefits that your offering can give them and the value of it. Once you have built the desire for your offering, you will be in a better position to make your pitch and close the sale.

Brent Payne and Shane Krider are the co-founders of Liberty League International. Their mission is to assist customers and associates to enjoy a more fulfilling life experienced through a well balanced environment of supportive community, education, and opportunity. Their website is www.libertyleague.com Find out more about their community at Beyond Freedom Community www.beyondfreedom.com and their conferences at Liberty League Conference www.libertyleagueconference.com.

Article Source: ezinearticles.com



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  BIZARRE FUN FACTS


What Things Cost 50 Years ago (1956)

House: $14,500
Average income: $3,216
Ford car: $1339-$2262
Philco model 1403 TV: $199
Admiral "home entertainment" TV system: $549.50
12" records: $4.85
10" records: $2.85
Milk: $.82 gal.
Gas: $.20 gal.
Bread: $.14
Postage stamp: $.03
Pumpkins: $.02 cents a lb
Campbell’s Pork & Beans - (2) 1 lb. cans: $.25
Sirloin steak: $.77 lb
Kraft Mayonnaise - quart jar: $.62.
 


  COPY RIGHTS & SUBSCRIPTIONS

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